Manager – Individual Giving, Digital & Donor Engagement

Role Overview The Manager – Individual Giving, Digital & Donor Engagement will build and scale a diversified individual donor program combining digital fundraising, mid-level donor cultivation, and innovative engagement strategies. This role focuses on acquiring, retaining, and upgrading individual supporters while leveraging digital channels and data-driven marketing. The ideal candidate brings digital marketing expertise, mass fundraising experience, and a growth mindset.  Location:  Kolkata (First 3 months) then remote basis candidate's current base location Key Responsibilities Individual Giving Strategy & Execution Develop and execute a comprehensive individual giving strategy to achieve ₹5–6 Cr annual revenue target Build diversified revenue streams: online campaigns, recurring giving, mid-level donors (₹1–10 lakh), fundraising events Set acquisition, retention, and upgrade targets across donor segments Test and optimize fundraising appeals, channels, and messaging Digital Fundraising & Marketing Lead digital fundraising campaigns across email, social media, website, and online platforms Manage online donation platforms, payment gateways, and donor CRM systems Develop compelling digital content (videos, stories, impact updates) to drive donor engagement and conversion Leverage SEO, SEM, social advertising, and influencer partnerships to expand reach Analyze digital campaign performance and optimize based on data insights Mid-Level Donor Cultivation Identify and cultivate mid-level donors (₹1–10 lakh annual giving) through personalized outreach Design tiered giving circles and recognition programs to incentivize upgrades Conduct donor meetings, calls, and virtual engagement sessions to deepen relationships Create customized impact reporting for mid-level supporters Donor Retention & Engagement Build robust donor stewardship programs to maximize retention and lifetime value Develop recurring giving program (monthly/quarterly donors) with retention focus Create year-round engagement calendar (newsletters, impact updates, virtual events, volunteer opportunities) Implement lapsed donor reactivation campaigns Events & Community Fundraising Plan and execute fundraising events (virtual and in-person) to engage supporters and drive revenue Launch peer-to-peer fundraising campaigns and ambassador programs Build grassroots fundraising communities in key cities Data & Analytics Maintain accurate donor database; ensure data hygiene and segmentation Track and report on fundraising KPIs (acquisition cost, retention rate, average gift, lifetime value) Conduct donor analysis to identify trends and opportunities Implement A/B testing and continuous optimization Stakeholder Collaboration Work closely with Head of Fundraising & Partnerships to align individual giving strategy with organizational goals Partner with program teams to gather impact stories and donor-facing content Coordinate with communications/PR team on brand messaging and content development Qualifications Experience 5–8 years in individual giving, digital fundraising, or growth marketing Proven track record of building and scaling donor acquisition and retention programs Hands-on experience with digital marketing tools, CRM systems, and fundraising platforms Prior experience in education, social impact, or mission-driven organizations preferred Demonstrated success in hitting revenue targets through multi-channel campaigns Skills & Competencies Strong digital marketing skills: email marketing, social media, content creation, paid advertising Data-driven mindset with proficiency in analytics and campaign optimization Excellent storytelling and copywriting skills; ability to craft compelling donor appeals Project management skills with ability to manage multiple campaigns simultaneously Creative thinking and willingness to experiment with new fundraising approaches Technical Proficiency Experience with CRM/fundraising platforms (Salesforce, DonorPerfect, Razorpay, Ketto, or similar) Proficiency in email marketing tools (Mailchimp, Constant Contact, etc.) Familiarity with Google Analytics, Meta Ads Manager, and digital marketing tools Comfortable with data analysis and reporting (Excel/Google Sheets) Educational Background Degree in Marketing, Communications, Business, or related field preferred Preferred Qualifications Experience fundraising for education or grassroots development organizations Understanding of India's individual giving landscape and donor motivations Familiarity with global fundraising trends and digital best practices Network within India's social impact/philanthropy ecosystem