Manager, Marketing & Communications

About AssistRx AssistRx blends innovative technology with deep healthcare expertise to help life sciences companies improve patient access, visibility, and outcomes. Our solutions simplify complex therapy initiation and reimbursement processes, enabling patients to start and stay on the treatments they need. As a growing health-tech organization, we partner with leading pharmaceutical and biotechnology companies to navigate an evolving healthcare landscape. At AssistRx, our people are our greatest asset —we foster a collaborative, high-performance culture where employees are empowered to grow, innovate, and make a meaningful impact on patient lives. POSITION OVERVIEW The Marketing & Communications Manager will drive the development and execution of AssistRx's integrated marketing and communications strategy. This role is responsible for elevating brand awareness, driving thought leadership and managing the company's presence across digital and in-person channels within the life sciences industry. The manager will directly supervise the marketing & communications specialist and oversee relationships with external agencies, vendors and freelancers to ensure cohesive, high-quality output across all initiatives. KEY RESPONSIBILITIES Strategy and Leadership Develop and execute a comprehensive, multi-channel marketing and communications strategy aligned with company objectives, commercial growth priorities and revenue targets. Lead, mentor and manage the marketing & communications specialist, providing ongoing guidance, project oversight and performance feedback. Define KPIs and measurement frameworks; deliver regular reporting on marketing performance and campaign results to senior leadership. Partner cross-functionally with business development, sales and product teams to align messaging, support go-to-market initiatives and advance pipeline development and client engagement strategies. Manage project timelines, budgets and resource allocation to ensure efficient delivery of marketing programs. Source, onboard and manage external agencies and vendors to supplement team capacity and specialized expertise as needed. Thought Leadership and Executive Communications Drive the company's thought leadership program by identifying strategic opportunities to position AssistRx executives and subject matter experts as credible industry voices. Support executive communications, including the development of presentations, messaging frameworks and industry commentary. Develop editorial calendars and oversee production of thought leadership content, including bylined articles, white papers, speaking proposals and industry commentary. Cultivate and maintain relationships with life sciences industry publications, media contacts and conference organizations. Conference and Event Presence Own the company's conference and event strategy, including evaluation and selection of sponsorships, speaking engagements and trade show participation. Partner with internal stakeholders to develop event messaging, booth assets, presentation materials and logistics plans. Manage pre- and post-event communications strategies, including lead follow-up and nurture campaigns. Content Marketing, Digital Assets and Sales Enablement Lead content marketing strategy and oversee creation of case studies, white papers, email campaigns, blog posts and other digital marketing assets that support demand generation and sales enablement. Direct social media strategy, ensuring consistent brand voice, audience engagement and measurable growth. Oversee website content; manage updates to ensure accuracy, relevance and alignment with SEO best practices.