Description The Manager, Media will help deliver, scale, and optimize our media investment across priority social and digital channels. This role will sit underneath the Sr. Manager, Media, and in close partnership with the agency, own end-to-end campaign management and performance optimization to drive brand visibility and growth in a fast-paced category. This role is ideal for someone who is a functional paid media expert and enjoys owning their space, making decisions with confidence, and operating with a high degree of independence while collaborating closely with brand, comms, shopper, insights, and regional marketing teams. Beyond Media subject matter expertise and being an expert collaborator, the Manager, Media should be highly organized, capable of managing multiple priorities, has an entrepreneurial spirit, executes with excellence and actively participates in growing team culture. Accountabilities: In alignment with Senior Manager, partner with media agency to develop and implement comprehensive media initiatives designed to deliver upon the business and brand objectives, with cross-functional Marketing teams Collaborate with cross-functional teams to align media strategies with overall marketing initiatives Utilize market research and apply audience analysis to identify target demographics and media consumption habits. Adhere to media budgets, channels, and KPIs to measure the effectiveness of campaigns. Owns the monthly performance analysis and dissemination of results across US marketing organization In partnership with Senior Manager, ensure Mark Anthony Media remains leading edge by focusing on evolution in practices, capabilities and tools. At direction of Senior Manager, lead annual Agency review process In partnership with Finance, own monthly budget reporting, pacing, forecasting, and media authorizations Understands and upholds all Beer Institute Codes and its application to paid media initiatives Own Media from Start to Finish Lead end‑to‑end media planning, execution, and measurement, from briefing through post‑campaign analysis. Manage campaigns “day in, day out,” ensuring flawless execution and optimization alongside agency partners. Balance different priorities across the portfolio of brands that are each in different stages of growth and maturity. Collaborate cross‑functionally with Brand Marketing, Social & Influencer, PR, Regional Marketing, Shopper Marketing, and Insights to ensure interconnectedness of plans to deliver greatest impact Agency Partnership & Media Expertise Alongside the Sr Manager, serve as a primary day‑to‑day partner for media agencies, bringing clear direction, strong briefs, and decisive feedback. Apply your media expertise to challenge thinking, optimize performance, and maximize KPIs Measurement, Performance & Storytelling Oversee measurement and performance tracking across brand health, media effectiveness, and business impact. Use data and insights to inform optimization and clearly articulate what’s working—and why—back to stakeholders. Key Metrics & Financial Targets Volume & Sales Brand Health Media ROI, Effectiveness Who You Are: Bachelor’s degree with 6+ years of experience in media, marketing, or communications Background in CPG, beverage alcohol, or fast-moving consumer environments strongly preferred Experience working with or within media agencies is highly valued What You’ll Bring: Comfort managing multiple stakeholders, agencies, and timelines concurrently Self-starter and comfortable operating within a matrixed environment Confidently own decisions and understand where they have autonomy Adaptable and energized by working across multiple brands and projects simultaneously People leadership is not required, but experience mentoring or leading within agency or matrixed environments is considered a strong asset. Compensation: Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual. Competitive annual salary $89,000 - $111,000 in Chicago, IL Bonus plan designed to recognize company performance and individual contributions Comprehensive health and welfare benefits Company matching 401(k) contributions Paid time off including annual leave, paid sick time and holidays Extensive opportunities for training, development, and career growth At Mark Anthony, we exist to Unearth the Extraordinary: Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are: Best in Our Craft We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people. Ambitiously Curious We stay curious, dreaming big and navigating the unknown with an enduring belief in better. Made With Humility We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team. Daringly Disruptive We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.
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