Manager, Multiplatform Marketing

Who we are:

Detroit PBS is Michigan’s largest and most-watched public television station serving Southeastern Michigan and serves the most diverse public television audience in the country. Detroit PBS is also the state’s only community-licensed station, meaning it operates independent of any educational, government or other institution. Its funding comes from the community it serves.

Each week more than two million people watch our five broadcast channels, and nearly 200,000 people listen to our radio station, 90.9 WRCJ for classical days and jazzy nights. In addition, Detroit PBS is building the next generation of public media with our rapidly growing digital presence, which has grown to reach more than half a million unique visitors through our website, YouTube channels, and social media platforms each month.

Our core values: excellence, innovation, trust, diversity, engagement and financial sustainability are evident in everything we do. From the engaging content we provide to the way we work with viewers, supporters, board members and employees, to the local events we host, Detroit PBS connects with thousands of our fellow community members each year.

For more information about Detroit PBS, please visit the website https://www.detroitpbs.org/.

The Opportunity

We are actively seeking a dynamic and experienced professional to join our team in Wixom, MI, in a hybrid work structure.

Detroit PBS and 90.9 WRCJ are seeking an experienced, results-driven Manager, Multiplatform Marketing to lead integrated campaigns that promote content, grow audiences, deepen engagement, and support membership acquisition and retention.

This hands-on role develops marketing plans and manages execution across broadcast, digital, email, social, paid media, and on-demand platforms. Working with colleagues, shared resources, and vendors, the manager translates programming and organizational priorities into clear campaign objectives, coordinated workflows, compelling messaging, and measurable results.

The ideal candidate combines strategic thinking with strong execution, content promotion, and project management skills. They can prioritize competing demands, build productive relationships across departments, and connect programming, community engagement, and institutional marketing to sustained audience relationships and financial support.

Why This Role Matters:

Detroit PBS and 90.9 WRCJ connect people with trusted journalism, education, arts, music, and community stories. This role helps audiences discover that content, understand its value, and make it part of their lives.

By bringing focus, coordination, and accountability to marketing, the Multiplatform Marketing Manager builds sustained audience relationships that strengthen engagement, membership, and support for our public service.

Essential Functions

• Integrated Campaign Leadership: Own campaigns from planning through evaluation. Establish objectives, target audiences, messaging, channel strategies, budgets, timelines, and measures of success for Detroit PBS and 90.9 WRCJ content and organizational priorities.
• Content & Programming Promotion: Develop and execute campaigns for local and national programming, series, specials, and digital content. Coordinate launches and ongoing promotion with Content, Programming, and Production colleagues to drive viewing, listening, streaming, and continued engagement.
• Marketing Operations & Prioritization: Maintain an integrated marketing calendar and coordinate project intake, campaign briefs, kickoff meetings, assignments, approvals, and delivery. Establish clear responsibilities and deadlines, identify resource conflicts, and recommend priorities in partnership with the Vice President.
• Cross-Platform Campaign Execution: Coordinate timely, cohesive campaigns across on-air, websites, email, social media, paid advertising, and on-demand platforms. Work with channel owners to align tactics, maintain quality, and improve performance.
• Audience Development & Engagement: Develop campaigns that increase PBS App adoption and streaming, newsletter subscriptions, and 90.9 WRCJ listening across platforms. Create pathways that encourage audiences to discover more content, return regularly, and build lasting relationships with both brands.
• Membership Marketing: Partner with Membership and Development to support member acquisition, retention, sustaining giving, and ongoing engagement. Coordinate audience journeys and campaigns that communicate member value, connect support to community impact, and encourage continued participation.
• Paid Media & Budget Management: Plan, execute, and optimize paid advertising across digital and traditional platforms. Manage campaign budgets and vendors, monitor spending and performance, and recommend adjustments to improve results.
• Creative & Messaging Alignment: Develop clear creative briefs and collaborate with communications, design, content, and production colleagues to deliver consistent, brand-aligned assets. Translate content themes and organizational priorities into compelling audience messaging that communicates relevance, public service, and impact.
• Campus, Community & Partnership Marketing: Coordinate marketing support for the Fred and Barbara Erb Public Media Campus, community events, partnerships, and other institutional initiatives. Align these efforts with broader audience engagement, membership, and fundraising priorities.
• Campaign Measurement & Optimization: Define campaign KPIs, monitor results, and translate findings into actionable improvements. Partner with the Audience Insights Manager or designated analytics support on reporting and analysis. This role owns campaign measurement and the application of insights; data infrastructure and organization-wide reporting are separate responsibilities.
• Cross-Functional Collaboration: Build productive working relationships with Content, Programming, Production, Membership, Development, Education, and other departments. Coordinate with Multiplatform Marketing colleagues responsible for digital platforms, newsletters, social media, communications, and creative services to keep campaigns aligned and moving forward.

Qualifications

• Six or more years of progressively responsible experience in marketing, communications, or a related field.
• Demonstrated success owning integrated campaigns from planning through execution and evaluation.
• Experience developing and executing cross-platform campaigns that promote programming or content and drive viewing, listening, streaming, or audience engagement.
• Strong project management skills, including developing briefs, managing timelines and approvals, and coordinating concurrent initiatives.
• Experience planning and executing paid media campaigns, managing budgets, and using performance data to improve results.
• Ability to prioritize effectively within a small team and coordinate work through shared resources, colleagues, and vendors.
• Ability to influence and lead work across departments, with or without direct supervisory authority.
• Strong understanding of audience development, engagement, and conversion.
• Excellent written and verbal communication skills, including the ability to translate content and organizational goals into compelling messaging and actionable plans.
• Familiarity with advertising platforms such as Google Ads and Meta Ads Manager, project management tools such as Teamwork or Asana, and web and campaign analytics tools.

Preferred Experience:

• Promoting television, radio, streaming, or editorial content, including coordinating launches and sustaining engagement beyond the initial release.
• Membership, subscription, retention, or donor marketing, preferably within public media or a nonprofit organization.
• Audience development across streaming, mobile apps, email newsletters, broadcast, or radio.
• Email segmentation, personalization, marketing automation, and audience journey development.
• Integrated campaigns supporting fundraising, community events, partnerships, or major institutional initiatives.
• Managing agencies, freelancers, and creative vendors.
• Using audience research and insights to inform content positioning, audience targeting, and campaign decisions.
• Familiarity with public media and an appreciation for community journalism, education, arts, and classical and jazz music.

Physical Demands

Individuals must be able to type and sit behind a desk for extended periods of time.

Work Environment

This role offers a hybrid work environment, with a blend of in-office collaboration in a professional office setting and the flexibility of remote work on designated days.

What you’ll get:

· Experience the rewarding feeling of knowing you’re part of an organization committed to the greater good of the community.

· Enjoy a flexible work environment with a hybrid in-person and work from home model.

· Continue to grow and learn through opportunities for personal and professional development.

· Share your input, knowing that your ideas are valued and always welcome.

· Be yourself! We believe your uniqueness makes you an even greater asset to the team.

*No telephone calls or third parties.

Detroit Public Media, d/b/a Detroit PBS and WRCJ 90.9 FM, is an equal opportunity employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability status, marital status, military status, or protected veteran status. Employment decisions at Detroit PBS will be based on merit, qualifications, and abilities. The specific statements above are not intended to be all inclusive.