Manager of Marketing

Description The Marketing Manager oversees the day-to-day operations of Big Brothers Big Sisters Twin Cities' digital marketing function. Reporting to the Director of Marketing & Communications, this position manages the organization's digital marketing ecosystem, including website management, email marketing systems, audience engagement, search engine optimization (SEO), paid media, and analytics, to support volunteer recruitment, donor engagement, fundraising, and community awareness. The Manager translates strategic priorities established by the Director into coordinated digital marketing initiatives, manages specialized digital resources and vendor relationships, and continuously evaluates opportunities to improve organizational performance through data and audience insights. This role serves as the department's digital marketing subject matter expert and collaborates across the organization to implement integrated marketing initiatives aligned with agency priorities. Job Details Location: Hybrid (In office requirement on Tuesdays and Thursdays) Hiring Salary Range: $58,000-$66,000 Starting salary will depend on your skills and demonstrated readiness for the role. Hours/Day: Monday-Friday, 40 hours a week – including evenings and weekends once or twice a month. Job Type: Full Time, Exempt Supervisor: Director of Marketing & Communications Essential Job Functions Digital Marketing Operations Oversee the day-to-day operations of the organization's digital marketing ecosystem. Translate marketing and communications strategies established by the Director into coordinated digital implementation plans. Develop digital campaign plans supporting volunteer recruitment, fundraising, donor engagement, events, and organizational awareness. Recommend tactical improvements based on campaign performance, audience behavior, industry trends, and emerging technology. Support continuous improvement of the organization's digital audience journey from awareness through conversion. Email Marketing & Audience Engagement Manage the organization's email marketing platform (Constant Contact or similar). Develop and maintain audience segmentation, email automation, workflows, and personalization. Evaluate and optimize the organization's email strategy, newsletter structure, and audience engagement. Monitor email performance metrics and recommend improvements to increase engagement and conversion. Partner with the Marketing Coordinator on email content production, scheduling, quality assurance, and distribution. Website Management & SEO Serve as the primary liaison with the organization's website vendor. Manage website priorities, enhancements, testing, maintenance, and optimization. Lead implementation of SEO best practices that improve discoverability, accessibility, and user experience. Monitor website analytics, user behavior, and conversion pathways. Recommend improvements that strengthen the organization's digital presence and audience experience. Collaborate with the Marketing Coordinator on website content publishing and maintenance. Paid Media Manage day-to-day implementation of paid media campaigns through Feathr or similar, Meta, Google, and other approved advertising platforms. Coordinate campaign setup, targeting, budgets, creative implementation, optimization, and reporting. Monitor campaign performance and recommend improvements that maximize return on investment. Coordinate with advertising vendors and platform partners. Provide performance updates and recommendations to the Director. Analytics & Performance Measurement Develop and maintain marketing dashboards and digital performance reports. Analyze website, email, paid media, SEO, and campaign performance. Monitor organizational marketing KPIs and audience engagement trends. Partner with internal data teams to improve attribution and reporting. Translate data into actionable recommendations that support organizational decision-making. Maintain documentation, standards, and best practices for digital marketing operations. Support CRM integrations and digital platform enhancements. Cross-Functional Collaboration Partner with Development, Community Engagement & Recruitment, Programs, and other departments to translate approved business objectives into coordinated digital marketing initiatives. Coordinate digital implementation plans with internal stakeholders while ensuring alignment with departmental priorities established by the Director. Manage day-to-day relationships with website, advertising, analytics, and marketing vendors. Monitor project timelines, deliverables, and digital marketing priorities. General Marketing & Communications Support Support agency-wide marketing campaigns and organizational initiatives. Assist with digital vendor contracts, invoices, platform renewals, and approved marketing budgets. Participate in annual planning, project management, reporting, and continuous improvement efforts. Perform other duties as assigned. Mission Alignment Maintain knowledge of community needs, resources, and networks. Communicate professionally with internal and external constituents. Work collaboratively to achieve results as specified in the strategic plan. Promote teamwork by overseeing and participating in various teams, including work groups and interdepartmental meetings. Positively represent BBBS in the larger community. Assist in agency-wide events and initiatives including recruitment, fundraising, event management, and community outreach. Honor and respect the diversity of lived experiences, fostering an inclusive and equitable environment within the organization. Contribute to the overall success of the agency in order to achieve the BBBS mission. Handle data from youth, families, mentors, or other constituents with care, ensuring secure and private maintenance. Requirements While we have identified specific requirements for this role, we acknowledge that not all candidates may possess every requirement listed. We encourage all applicants who believe they possess the necessary skills and experience to apply, regardless of whether they meet each requirement to the fullest extent. Education and Experience Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or a related field, or equivalent professional experience. Five or more years of progressively responsible experience in digital marketing, marketing communications, audience engagement, or related fields. Experience managing email marketing platforms and marketing automation. Experience managing website content management systems (WordPress or similar). Experience implementing digital marketing campaigns. Experience analyzing marketing performance and reporting results. Experience coordinating vendors and multiple concurrent projects. Preferred Nonprofit marketing experience. Preferred experience with Feathr or comparable digital advertising platforms. Preferred experience with Salesforce or CRM integrations. Preferred experience implementing SEO strategies. Preferred experience using AI-enabled marketing technologies. Knowledge, Skills and Abilities Strong understanding of integrated digital marketing strategy and implementation. Knowledge of website optimization, SEO, email marketing, paid media, and digital analytics. Ability to oversee a specialized digital marketing function independently. Strong analytical and problem-solving skills. Excellent project management and organizational abilities. Ability to manage multiple priorities simultaneously. Strong communication and relationship-building skills. Ability to translate organizational priorities into effective digital marketing initiatives. Commitment to accessibility, inclusion, and equitable communications. Continuous learning mindset and willingness to adopt new technology. Experience working inclusively with diverse teams and individuals to build belonging. Have a valid driver’s license and a reliable means of transportation for the performance of work responsibilities; local travel is required. Ability to work a flexible schedule as needed, including nights and weekends for events. Physical Requirements This position operates in a hybrid environment that includes office work and frequent presence in community and event settings. The role requires the ability to set up and break down outreach and tabling materials, including lifting, carrying, and transporting items up to approximately 40–50 pounds, with or without reasonable accommodation. The position also requires extended periods of standing, walking, and engaging with the public at community events, as well as regular use of standard office equipment and technology such as computers, mobile devices, and phones. Reliable transportation is required to travel to community locations throughout the Twin Cities. About BBBSTC Every young person deserves relationships, support, and opportunities that help them navigate their future with confidence and connection. Big Brothers Big Sisters Twin Cities partners with youth, families, volunteers, schools, and communities to build mentoring relationships that help young people feel connected to themselves, their communities, and their futures. Through high-quality mentoring experiences, we support young people in exploring their identity, strengthening their support systems, and expanding what feels possible for their lives. As one of the largest and longest-serving mentoring organizations in the region, BBBSTC serves thousands of youth and families each year across the Twin Cities metro. Our work is rooted in the belief that relationships matter—and that meaningful, consistent connection can have a lasting impact on a young person’s sense of belonging, well-being, and future trajectory. We are committed to continuously evolving our programs, systems, and leadership to better serve our community and deliver measurable impact for youth and families. Mission: Create and support mentoring relationships that ignite the power and promise of youth. Values: Relationships • Belonging • Youth-Centered • Continuous Learning & Improvement Benefits We care deeply about our employees and know holistic support is essential for our staff to carry out the BBBS mission. Our generous employment package includes medical, dental, vision and pet insurance, employer-paid long-term disability insurance, and life insurance, Health Savings Account (HSA) or Flexible Spending Account (FSA), paid time off accrual & 13 Paid Holidays, and 403(b) retirement plans with employer match. We recognize the need for flexible scheduling and remote work. Employees are able to work with their supervisors to identify a schedule that works best for both them and the agency. Workplace Culture BBBSTC is an mission-centered, inclusive workplace that strives to create a space where our 60+ employee's unique talents, learning styles and lived experiences are valued. We pride ourselves on our flexible scheduling and hybrid workspace. Creating an engaging work environment is an essential part of our culture. We uphold this commitment through staff surveys, stay interviews, professional development, and trainings. In addition, we hold monthly all staff meetings and gatherings, and provide the opportunity to join affinity groups (BIPOC, LGBTQIA+ and White Bodied Accountability), and agency committees (Values in Action, Engagement & Connection, and Building & Safety). Our Hiring Process Our People & Culture team is committed to a person-first centered approach to our hiring process. We believe in a respectful experience for all parties involved. Candidates can apply online at bigstwincities.org/careers. Include a cover letter and resume . For all positions, our hiring process includes a Zoom screen and in-person panel interviews, reference and background checks for final candidates. All staff are required to be fingerprinted through the Bureau of Criminal Apprehension (BCA) within the first week of employment. Persons of color, women, members of the LGBTQ community, veterans, and individuals with disabilities are strongly encouraged to apply. If you require reasonable accommodation in completing this application, interviewing, or otherwise participating in the employee selection process, please direct your inquiries to the Human Resources team at [email protected] . At this time, we are unable to provide company sponsored visas and are only considering candidates who are eligible to work in the United States. The above statements are not intended to encompass all functions and qualifications of the position. Rather, they are intended to provide a general framework of the requirements of the position. Employees may be required to perform other functions not specifically addressed in this job description. P.S. Please take the necessary steps to allow the BBBSTC (@bigstwincities.org) and Paylocity (@paylocity.com) domains so that you receive all emails related to your application process. Also, please make sure to check your spam folder as emails from BBBSTC and/or Paylocity can be marked as spam.