Manager, Website & Conversion Optimization

Apply Job Type Full-time Description The Opportunity We're looking for a hands-on Manager of Website & Conversion Optimization to own how CeriFi's digital properties look, function, and convert. This role sits at the center of our B2B and B2C growth strategy - owning execution on our website platform while running the testing and optimization program that turns traffic into revenue across CeriFi's portfolio of brands. You'll partner closely with Marketing, Digital, and a lean Engineering team to prioritize and ship site changes, then use data and experimentation to continuously improve conversion. This is a role for someone who is equally comfortable in a CMS and in an analytics dashboard — someone who can move fast, work within real constraints, and show measurable results. What you will do Website Ownership & Execution Own day-to-day management of CeriFi's website properties, including page builds, content updates, and navigation changes within our CMS (Builder.io) Partner with Marketing, Creative, and Engineering to scope, prioritize, and ship website initiatives Maintain site health, quality, and consistency across CeriFi's multi-brand portfolio, ensuring every property reflects our design and content standards Serve as the primary point of contact for website requests, triaging and sequencing work against business priority Conversion Rate Optimization Build and run a structured A/B and multivariate testing program (VWO or similar) across priority pages and funnels Identify and prioritize CRO opportunities using site analytics, funnel data, and user behavior insights Own conversion performance across key journeys, from landing pages through checkout, including mobile above-the-fold experience, content-to-conversion balance, and findability/navigation Partner with Paid/Digital and Creative teams to align landing page experiences with campaign intent and messaging Report on test results, site performance, and CRO impact against revenue and pipeline goals Cross-functional collaboration Work closely with Marketing leadership and Digital Marketing team to translate business priorities into a prioritized website roadmap Partner with Engineering when necessary to plan and sequence site work within capacity constraints, and with Legal on any changes with compliance implications Collaborate with Creative on page design, content structure, and brand consistency Support new brand, product, and campaign launches with timely, well-executed site Requirements What we are looking for 4+ years of experience in website management, digital marketing, ecommerce, or conversion rate optimization Hands-on experience with a modern CMS (Builder.io experience a strong plus) and A/B testing platforms (VWO, Optimizely, or similar) Strong working knowledge of web analytics tools (GA4 or similar) and the ability to translate data into a prioritized action plan Experience working within a multi-site or multi-brand portfolio a plus Comfortable operating with limited engineering resources - someone who can prioritize ruthlessly and drive impact without a large dev team Detail-oriented and organized, with the ability to manage multiple concurrent site workstreams A collaborative, low-ego approach - you'll work daily across Marketing, Creative, Engineering, and Legal An execution mindset: you move fast, test and iterate, and let data guide decisions What success looks like In your first 60 days, you will have audited CeriFi's website properties, established a working cadence with Engineering and Creative, and identified the highest-impact CRO opportunities across the portfolio. Within 3 months, you will have a testing program live on priority pages, a clear website roadmap aligned to business priorities, and early wins on conversion improvement to point to. By 6 months, you will have built a repeatable system for prioritizing, shipping, and measuring website and CRO work - with a track record of measurable learnings & conversion gains across CeriFi's brand portfolio.