Market Development Associate

Market Development Associate | London

Tues-Thurs Hybrid

Why This Role is Exciting

Based in our UK office, you will be the Europe-based member of our Market Development function, working closely with your US-based functional team while partnering day-to-day with senior commercial and account leaders across Europe.

• ·Build Your Commercial Career: Gain hands-on experience in prospecting, client engagement, and business development while taking on increasing ownership and responsibility.
• European Market Ownership: Take an active role in driving market development across Europe and identifying new growth opportunities.
• Senior-Level Exposure: Work directly with senior commercial and account leaders across Europe to support their growth priorities.
• Cross-Functional Exposure: Collaborate across Business Development and Marketing on prospecting, campaigns, events, and other growth initiatives.
• Flexibility & Balance: Enjoy a hybrid work model (3 days per week in-office), annual bonus, and incentives.
• Recognition & Culture: From employee recognition programs to company-sponsored events, your contributions will be seen and celebrated.

What You Will Do as a Key Member of Our Team

Business Development

• Own day-to-day Market Development activity across Europe, identifying prospects and opportunities and driving outreach activity forward
• Conduct outbound prospecting through email, LinkedIn, phone, and other channels to engage potential clients
• Research target companies, markets, and decision-makers to identify new business and growth opportunities
• Partner with senior commercial and account leaders across Europe to translate commercial priorities into targeted outreach and growth initiatives
• Contribute to the development and execution of business development strategies that support revenue and growth objectives
• Build and manage structured outreach and follow-up activities using CRM and AI-enabled tools
• Generate interest in Behaviorally’s services and book qualified meetings for the commercial team
• Monitor prospect engagement, market trends, and outreach results while maintaining accurate pipeline activity and working toward established goals

Marketing Support

• Support industry events, conferences, campaigns, and other marketing initiatives
• Assist with social media content and activities that increase Behaviorally’s market visibility and engagement
• Leverage AI and digital tools to support content development, market research, and marketing activities
• Support pre- and post-event outreach to help turn engagement into prospective client opportunities
• Collaborate with Business Development and Marketing on initiatives that support overall business growth

Qualifications

• 2+ years of professional experience in business development, sales, lead generation, marketing, client services, or another relevant commercial environment
• Confident written and verbal communication skills with a willingness to engage prospective clients through email, LinkedIn, and phone
• Highly motivated and competitive, with the confidence to take ownership of initiatives and work toward measurable goals and targets
• Organized and able to follow a structured, systematic approach to prospecting and follow-up
• Curious, adaptable, and eager to learn about new industries, clients, products, and technologies
• Strong attention to detail with the ability to manage multiple outreach activities simultaneously
• Collaborative attitude and willingness to contribute across both Business Development and Marketing
• Experience with CRM, sales enablement, or AI-enabled tools is a plus but not required