Market Development, Senior Specialist

Salary Range: $85,000.00 To $110,000.00 Annually Hygiena provides rapid microbiology diagnostic tests and solutions for mission-critical, time-sensitive processes around the world. Hygiena’s proprietary diagnostic technologies enable customers to prevent illness and save lives, comply with regulations, protect products and brands, run businesses more effectively. Solutions are sold in a wide range of industries globally, but the core focus is food safety. Headquarters in Camarillo, California and with offices around the world, we are actively looking for talented individuals to help grow the business! At Hygiena we believe: In providing the highest quality products & service Being a leader in innovation Having a compelling desire to improve and win in the marketplace In contributing positively not only in the workplace, but in our community and environment! With rapid growth comes opportunity. We are looking for a Market Development, Senior Specialist to join our team. This is a remote role, full-time, exempt role. Responsibilities: Market Development Execution Execute Market Development initiatives aligned with the strategic direction established by the Market Development Manager. Translate strategic initiatives into actionable commercial programs that accelerate market penetration and customer adoption. Support market segmentation, competitive intelligence, opportunity assessments, and market research activities. Monitor market trends, commercial performance, and customer adoption metrics, providing recommendations for continuous improvement. Contribute to regional business initiatives through market insights and commercial execution. Sales Empowerment & Enablement Lead the development, implementation, and continuous improvement of Sales enablement programs that empower commercial teams to effectively position Hygiena's solutions and accelerate customer adoption in targeted segments. Develop and maintain sales playbooks, value propositions, competitive positioning, application guides, objection-handling tools, customer presentations, and other commercial resources. Design and deliver cross-selling application and market training programs for Sales, distributors, channel partners, Technical Sales Specialists, and Regional Marketing teams. Equip commercial teams with the knowledge, messaging, and tools required to confidently communicate Hygiena's value proposition across targeted market segments. Evaluate the effectiveness of Sales enablement initiatives and continuously improve commercial assets based on customer feedback, commercial performance, and Sales needs. Content Development & Marketing Execution Own the development and maintenance of high-quality segment-specific marketing content aligned with the global Market Development strategy. Develop compelling value propositions, messaging frameworks and go-to-market assets tailored to customer segments to support General Marketing content and campaigns. Collaborate with General Marketing to execute integrated marketing campaigns supporting strategic business objectives. Support cross-selling initiatives during product launches through the development of customer-facing content, commercial messaging, and sales enablement materials Customer Engagement, Education & Commercial Support Design and collaborate on VOC programs for assigned segments. Synthesize findings into segment insight briefs and share with sales and marketing. Plan and deliver partner-facing customer education events and regional conferences in collaboration with regional marketing and sales. Support in developing and executing customer education programs that promote best practices and accelerate the adoption of Hygiena's solutions across targeted market segments. Create and deliver webinars, workshops, training sessions, technical guides, application notes, videos, customer success stories, commercial presentations, and other educational materials that support Sales effectiveness and business growth. Support strategic customer engagements for the addressed segments alongside Regional Marketing & Sales, Scientific Affairs, and the Market Development Manager by translating customer needs into practical, value-driven commercial solutions. Assist Sales teams in addressing customer challenges through customer education, commercial support, and tailored value propositions. Support in collecting Voice of Customer insights and market feedback to continuously improve customer experience, commercial effectiveness, and market development strategies. Support customer adoption initiatives across key market segments and strategic accounts while collaborating with Regional Marketing to adapt global commercial materials to local market needs. Cross-Functional Collaboration Work closely with the Market Development Manager, and collaborate with Market & Business Intelligence, Product Management, Scientific Affairs, General Marketing, Regional Marketing & Sales to ensure successful execution of Market Development initiatives. Build strong cross-functional relationships that facilitate alignment and successful execution of Market Development priorities. Translate scientific, technical, and regulatory information into compelling customer-focused messaging and commercial value propositions. Support portfolio positioning for cross-selling and commercial campaigns across global markets. Coordinate cross-functional projects that improve customer adoption and commercial effectiveness Qualifications: Bachelor’s degree in Food Science, Food Safety or a related scientific field, combined with strong marketing/business knowledge; or a Bachelor’s degree in Marketing, Business, or a related field, with strong knowledge of the food science/food safety market/food segments. Minimum 5 years of experience in Market Development, Product Marketing, Marketing Communications, Commercial Excellence, Sales Enablement, Product Management, Technical Sales, or a related commercial role. Demonstrated experience developing marketing campaigns, commercial content, sales enablement programs, customer education, and go-to-market initiatives. Proven ability to translate customer needs into compelling value propositions and commercial messaging. Experience supporting product launches, commercialization, and customer adoption initiatives. Experience working in B2B markets; experience in food safety, diagnostics, life sciences, healthcare, or other regulated industries is preferred but not required. Salary Range (applicable to California): $85,000.00 - $110,000.00/annual salary DOE. Compensation may vary based on geographic location, market conditions, candidate qualifications, and experience. Skills/Abilities: Exceptional written, verbal, presentation, and storytelling skills. Outstanding content development and communication capabilities. Strong commercial mindset focused on customer adoption and business growth. Excellent training and facilitation skills. Ability to quickly understand technical concepts and translate them into compelling customer value propositions. Strong project management, organization, and prioritization skills. Experience working across international, cross-functional teams. Self-motivated, collaborative, and execution oriented. Proficiency with digital marketing platforms and content management systems. May occasionally work early morning/evenings/weekends to accommodate meetings and travel Up to 15% domestic and international travel, including customer visits, regional offices, and industry events. Why you’ll want to join our team: Teamwork as a core value . At Hygiena, our emphasis on teamwork and cross-functional communication enables us to build stronger bonds within our business. Be a part of something big. Hygiena plays a critical role in helping to prevent global health crisis such as foodborne illness, healthcare-associated infections, and other outbreaks. Giving back to our communities. Hygiena believes in giving back by supporting local organizations committed to improving the lives of children and youth in our communities. Benefits and Perks : 15 days of PTO & 10 paid company holidays Medical with HSA employer contribution, Dental, Vision available 1st of the month after start date Company paid Life Insurance, Short* and Long-Term Disability and an Employee Assistance Program 401(k) with Safe Harbor and Profit-Sharing employer contributions Tuition Reimbursement program Charitable Contribution matching Employee Referral bonus opportunities *State paid short-term disability for California based employees We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Hygiena participates in E-Verify.