Marketer

Company Description Hard-Soft هارد-سوفت is an engineering-focused organization led by a PEC member and former IEEE member, specializing in electrical engineering and consulting services. Founded in 2010 by CEO Engr. Faizan Khalid, the company offers courses in Science in Electrical Engineering and Al-Qur'an, combining technical education with ethical and spiritual perspectives. Hard-Soft engages learners and professionals through online platforms, including its website, LinkedIn, Bayt, WhatsApp catalog, and digital payment channels. The organization is committed to accessible education, professional development, and practical engineering knowledge for a broad audience. Applicants can expect a mission-driven environment that values both technical excellence and personal growth.
Role Description The Marketer will play a key role in promoting Hard-Soft’s engineering and Qur’an-related courses and services to relevant audiences. This full-time remote role includes planning and executing marketing campaigns across social media, messaging apps, and online platforms, and coordinating content for the company website and course catalog. Day-to-day tasks involve conducting market research, identifying target segments, crafting clear messaging, and optimizing digital touchpoints to increase course enrollments and brand awareness. The Marketer will collaborate with leadership to develop marketing strategies, track performance metrics, manage promotional calendars, and continuously improve engagement and conversion rates. The role also includes maintaining consistent branding, supporting customer inquiries related to marketing campaigns, and recommending new channels or tactics to reach local and international learners.
Qualifications

• Demonstrated skills in digital marketing, including social media management, online campaign planning, and basic analytics.
• Experience with content creation and marketing communications, such as writing promotional copy, designing simple visuals, and preparing course or service descriptions.
• Ability to conduct market and audience research, segment target groups, and translate insights into actionable marketing strategies.
• Familiarity with online platforms and tools (e.g., websites, WhatsApp catalogs, LinkedIn, payment applications) for outreach and engagement.
• Strong written and verbal communication skills in English; knowledge of Urdu or Arabic is an advantage.
• Organized, self-directed, and comfortable working independently in a fully remote setting.
• Relevant education in marketing, business, communications, or a related field; understanding of engineering or education sectors is a plus.
• Respectful of diverse cultural and religious perspectives and able to reflect this in inclusive marketing messages.