Marketer - Trade Marketer.Commercial Operations SA

Operational Coordination & Marketing Execution • Implement sales and service campaigns across all segments, ensuring alignment with brand trade marketing strategies. • Plan and execute regional marketing activities that drive product sell-through. • Manage regional event coordination, sponsorship activations, and mall promotions to enhance brand presence. • Oversee the execution of Below-the-Line (BTL) marketing projects, ensuring compliance with brand and regional strategies. • Coordinate the production and distribution of Point-of-Sale (POS) materials, ensuring proper use within trade channels. Ensure alignment to Merchandising guidelines provided by Channel Marketing. • Collaborate with external suppliers to facilitate the timely delivery of marketing elements. • Ensure seamless communication and implementation of trade marketing action plans across all regions. • Provide feedback on regional promotions and incentive programs to drive business improvements. Trade & Channel Marketing Execution • Manage the OEM (Original Equipment Manufacturer) model and relationships at Head Office level. • Ensure proper product distribution and trade-level engagement. • Implement and monitor MTN and OEM incentive programs within the trade environment. • Work closely with the regional sales and marketing teams to identify innovative ways to enhance consumer channel performance. Relationship Management & Stakeholder Engagement • Build and maintain relationships with key stakeholders, including suppliers, stores, shopping malls, and community leaders. • Maintain relationship and alignment with Brand & Marketing team on proposition, brand and retail positioning / messaging. • Act as the primary liaison for regional trade marketing activities, ensuring alignment with BRID (Branded Retail, Indirect & Digital) strategies. • Maintain continuous communication with sales teams to support marketing activations and retail-level execution. • Address and resolve trade marketing-related queries in a timely manner. Budget Management & Cost Optimization • Contribute to forecasting and budgeting for the trade marketing function. • Optimize trade marketing spend, ensuring all expenditures are within the allocated budget.Identify areas for cost savings and explore opportunities to maximize marketing ROI. • Seek opportunities to generate additional revenue through optimized trade marketing strategies. Performance Monitoring & Reporting • Generate weekly and monthly performance reports on promotions, incentives, and trade activations. • Track and analyze marketing campaign effectiveness, providing insights to improve execution. • Maintain a dashboard of key marketing KPIs, including customer acquisition, brand visibility, and trade marketing impact. Customer Satisfaction & Service Excellence • Ensure service delivery is aligned with local market segment needs. • Gather and integrate customer insights to refine trade marketing activations. • Develop contingency plans to enhance customer experience and mitigate service issues. • Continuously improve trade marketing processes to better meet customer expectations. Governance, Policies and Procedures • Ensure effective implementation of (and compliance towards) all company policies, processes, and procedures. Put effective methods and standards in place in alignment with aforementioned. • Manage and provide solutions to escalations that have multiple processes / functions impact on critical path of service delivery • Continuously review key risks, issues and dependencies and set mitigation actions. Proactively flag and escalate issues and manage impacts on resources, cost and productivity. People and Culture • Provide technical, procedural and policy guidance to staff, colleagues, partners and vendors • Manage own performance and identify training needs. • Enable and model healthy employee relations and collaborative teamwork. • Contribute to building a culture of continuous evaluation and improvement. Drive a culture of high performance, accountability and consequence management. • Act as an ambassador for the team by living the Brand values and vital behaviours and changing and influencing employees’ behaviour. Education: • Post matric qualification in marketing communications or similar relevant qualification • Project planning diploma, or similar qualification or proven experience Experience: • At least 3 years of Industry experience • Experience in the execution of marketing and promotions • Experience in Project management • Experience of Informal Markets • Market Insight Skills: • Procedures and processes • Products and Services • Systems training • Computer training • Project management • Marketing - Proficiency in BTL marketing, event coordination, and media planning.