Marketing Analyst

Marketing Analyst Valsea - Where Innovation Meets Entertainment At Valsea, we’re shaping the future of entertainment with immersive, engaging experiences that captivate players worldwide. Based in sunny Marbella, Spain, our vibrant open-space office is home to an international team of developers, marketers, product owners, and much more. Valsea operates a leading scalable technology platform, 100% owned by us. This gives us the freedom to deliver results fast. We integrate selected outside companies into our ecosystem to ensure we provide fresh and vibrant products for our customers. We work in a fast-paced environment, creating new brands, maintaining and improving our tech stack, launching leading acquisition and retention campaigns, and developing fresh features. Our ethos is simple - be best-in-class in everything we do. Despite our rapid growth, Valsea still has that exciting start-up feel. We embrace a hybrid working model to balance professional growth with personal well-being. With a dynamic work environment, attractive salary, and a culture that thrives on collaboration, our power is our people. We provide company laptops and other things you may need to work comfortably. Remote workers are always invited to our annual company trip and other team events. Ready to be part of something exciting? What are we looking for now? A highly analytical and commercially minded Marketing Analyst to join our BI & Analytics team. In this role, you will be a crucial partner to the Marketing Department, collaborating closely with the CMO and members of the Acquisition team, transforming raw data into the strategic intelligence that drives our business forward. You will move beyond surface-level reporting to conduct deep, methodologically sound analyses of our marketing campaigns, iGaming products, and player behaviour. Your primary mission is to challenge assumptions, uncover the "why" behind the numbers, and provide clear, actionable recommendations that optimise our marketing investments, enhance player engagement, and grow our market share. This is a high-impact role for a data-driven storyteller who is passionate about the iGaming industry and thrives on turning complex questions into profitable business decisions. What You’ll do: Design, execute, and deliver post-mortems for marketing and acquisition campaigns, going beyond top-line results to measure true incremental lift, ROI, and profitability, accounting for confounding variables and establishing clear attribution. Apply a rigorous analytical framework to evaluate the performance of marketing activities, measuring the impact of these "tests" using statistical principles to assess effectiveness and inform future strategy. Analyse player behaviour by segmenting the user base across various dimensions (e.g., New vs. Existing, Player Value Tiers, Game/Provider Preference) to better understand player loyalty and lifetime value. Translate complex findings into compelling narratives and actionable recommendations for stakeholders in Marketing and Leadership; these insights will directly influence decisions on marketing spend, product strategy, and promotional calendars. Develop and maintain powerful, intuitive dashboards and reports in Looker to provide stakeholders with self-serve access to performance metrics. What You’ll bring: You will have proven previous experience working as a business data analyst in the domain of online acquisition marketing or a closely related field. Online casino or iGaming industry experience is welcome, but not strictly required. You hold a bachelor's degree in Business Administration, Economics, Statistics, Mathematics, Computer Science, Marketing or related field. You have a strong analytical mindset, backed up by relevant skills for the ability to collect, organise, analyse, and disseminate significant amounts of information with attention to detail and accuracy. You are comfortable working with SQL and writing complex queries to retrieve, combine, transform and model data from different sources. You have hands-on experience in developing reports and dashboards in data visualisation tools such as Looker, Power BI or similar. Looker and LookML experience is preferred, but not essential. What We offer: Hybrid working model (office 3 days/week) Innovative international company that uses cutting-edge tech equipment Collaborative teams and agile multicultural environment Competitive salary with flexible working hours 23 paid vacation days + public holidays Private health insurance for you and your family Free Online English/Spanish lessons Corporate events throughout the year Ongoing learning and professional development opportunities In-office perks such as: Daily breakfast and freshly cooked lunch 3 days a week 50% discount on personal training sessions and physiotherapy sessions Games room, full kitchen with hot drinks, fruit, soft drinks Gym, massage room and much more At Valsea, we want diversity and inclusion in an environment where unique perspectives and new talents thrive. Join us in creating a workplace where everyone can shine and contribute to our collective success. Protecting your privacy and data security is a longstanding top priority for Valsea. Please consult our Privacy Notice ( https://valsea.teamtailor.com/data-privacy ) to learn more about how we collect, use and transfer the personal data of our candidates. We’re a diverse team with great people from across the world. This position is only available as a hybrid position in Marbella (Spain). Please note that we are unable to sponsor work visas outside the EU. Locations Marbella Remote status Hybrid About Valsea Technology Valsea offers the leading iGaming platform to customers on all continents*. We constantly push forward to provide a swift, secure and innovative product that is best in class in the iGaming universe. *Except Antarctica