Growth Marketing Analyst

Part of Kaplan Inc., the Kaplan Languages Group (KLG) is made up of Kaplan International Languages, ESL Education, and Alpadia. Language travel is an inspiring business sector with lots of scope for fun and creative work. Our student’s study from 2 weeks up to a full academic year and we are proud to welcome language learners from over 100 countries, ensuring a great cosmopolitan mix in our classrooms across the globe. With a network of Kaplan International Languages and Alpadia -branded schools spanning seven countries, KLG has the largest presence of any international language school in the English-speaking world, as well as France, Germany and Switzerland. In addition, ESL , Europe’s largest language education travel agency matches students with the right language course for them. We’re looking for an analytical and impact-oriented data analyst to drive insight generation across our marketing organization. This role is central to identifying opportunities for growth through deep analysis of marketing performance, lead generation trends, and customer behaviour. You will act as the data engine behind our marketing and growth strategy —working across teams to deliver actionable insights, build predictive models, and inform marketing decisions with a clear understanding of business impact. You’ll help translate data into growth by shaping how we acquire, engage, and convert potential customers more effectively. Key Responsibilities INSIGHTS Transform data collected across multiple touchpoints into strategic insights and quantifiable business opportunities. Develop reports and dashboards to improve business processes, provide visibility and accelerate data-driven decision making as well as drive Key Performance Indicator (KPI) reporting, ad hoc business reporting and analysis as needed. Communicate insights, strategic recommendations, and clear and actionable insights to marketing stakeholders and executives through presentations and workshops. Feed into the overall tracking and reporting roadmap. Work with Digital Analytics and Data teams to validate data sources, improve collection methods, and maintain documentation and integrity. OPTIMIZATION Work with all the areas of the Marketing team to build a cross function understanding of user behaviour, product performance and marketing dynamics to inform overall strategy and department-level decisions. Provide strong business analytics and performance optimization recommendations to drive better business decisions for the Marketing area. Build a deep understanding of our users’ behaviours, markets’ dynamics, and competitor analyses for the different company brands. GROWTH Aggregate and analyse marketing and sales performance data—covering lead generation channels, website analytics, CRM, and customer behaviour—to identify trends, conversion bottlenecks, and growth opportunities. Required Skills and Qualifications Previous solid experience in data analysis or insights generation roles, with a track record of driving significant business value. Excellent communication skills. Master at sharply and concisely communicating advanced insights to stakeholders, both written and verbally. Strong analytical, critical thinking, and problem-solving skills Experience in data visualization tools , such as Microsoft Power BI or Google Looker Studio, for automation of dashboards. Strong knowledge and experience with Google Analytics . Creative thinker able to find innovative solutions to complex and ambiguous business problems. Can-do attitude, attention to detail, and ability to multitask. Bachelor’s degree in business, mathematics or relevant field. Preferred Qualifications Good SQL skills, ability to write complex SQL queries is preferred. What we offer you Creative and rewarding work Half day off on your birthday Unlimited tea & coffee Free breakfast on Mondays, Free Fruits on Thursdays! A stimulating and dynamic work environment Free languages courses abroad after 6 months. Conditions Permanent contract Full-time Gross Salary + Ticket restaurant Special price on private medical insurance Hybrid mode. Location This role is based at KLG’s offices in Barcelona. Kaplan uses a hybrid working model, and we’ll be asking you to join us for a minimum of three days a week in the office. If you are interested in this position, please attach your CV and cover letter in English. Diversity and inclusion are important to us, and we’re constantly working to improve these aspects. At KLG and all our brands, we don’t just accept our differences, we fully support and celebrate them. We’re committed to equal opportunity employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, or gender identity or expression. We strive to be an equal-opportunity workplace.