Marketing Analyst

Company Description

RN JobForce is a global platform that connects job seekers and employers through advanced job search tools and a growing professional community. The organization focuses on helping individuals discover technology-focused career opportunities that match their skills and aspirations. By working collaboratively with clients, RN JobForce uses a multi-layer candidate delivery approach to provide highly qualified and well-matched talent. The company emphasises personalised, data-driven matching to support both career advancement for job seekers and effective hiring outcomes for employers.

Role Description

The Marketing Analyst is a full-time, remote role responsible for turning data into actionable insights that guide marketing and sales strategies. Day-to-day work includes collecting and analysing marketing and sales performance data, building dashboards and reports, and identifying trends and opportunities for campaign optimisation. The role involves collaborating with marketing, sales, and product teams to define key performance metrics, segment audiences, and evaluate channel effectiveness. The Marketing Analyst will also support forecasting, testing new campaign approaches, and presenting clear, data-backed recommendations to stakeholders to improve customer acquisition and engagement.

Qualifications

• Candidates should possess strong Analytical Skills and experience working with Analytics tools and techniques.
• Candidates should possess Marketing Analytics skills, including interpreting campaign performance and customer behaviour data.
• Candidates should possess effective Communication skills to present complex findings in a clear, concise manner to non-technical stakeholders.
• Candidates should possess basic Sales knowledge to understand pipelines, funnels, and revenue metrics.
• Proficiency with data and visualisation tools (e.g., Excel, Google Sheets, SQL, BI platforms such as Tableau or Power BI) is beneficial.
• Experience in digital marketing measurement (e.g., web analytics, attribution, A/B testing) is beneficial.
• Bachelor’s degree in Marketing, Business, Data Analytics, Economics, or a related field, or equivalent practical experience.
• Ability to work independently in a remote environment, manage multiple projects, and meet deadlines consistently.