Marketing Analyst II - RentCafe

Who we are: We are a software development company where people, passion, and technology come together to shape the future of real estate through our own innovative products. Since opening our doors in 2010, our Cluj-Napoca office has grown into the second-largest Yardi location worldwide. As part of Yardi Systems, Inc., a global leader in real estate software, founded in 1984, we're connected to a network of over 45 offices and 10,000+ colleagues across the globe. Our success is driven by a diverse team of more than 1,400 professionals, including software developers, marketers, consultants, data researchers, customer service specialists, and many more. Think you'd be a great fit? Join #TeamYardi. Your impact: We are looking for an experienced marketing analyst to join our marketing team and bring analytical depth to the way we understand, measure, and grow our consumer-facing platform, RentCafe. You will work with large datasets spanning traffic, conversions, user behavior, and marketing performance to surface insights that drive smarter decisions across the team. From building and maintaining reporting frameworks to interpreting test results, and leveraging AI tools to accelerate analysis, your work will directly inform how we acquire, engage, and convert users at scale. You will be part of a collaborative marketing team, working closely with colleagues across different specializations to ensure analytical findings translate into meaningful product and strategy improvements. This hybrid role requires working from the office at least once a week, so please take into account that you should be based in or near Cluj-Napoca. What you'll bring along: University degree in Business Economics, Computer Science, Mathematics, Statistics, or a related field 3+ years of experience in analytics, data, and digital marketing performance Proficient in Excel (required), SQL, and BI tools such as Tableau, Power BI, or Looker Ability to analyze large, complex datasets, identify patterns, and translate findings into clear business recommendations Ability to critically evaluate data sources, identify inconsistencies, and ensure methodological accuracy across platforms Resourceful and adaptable when approaching data interpretation challenges, particularly in ambiguous or undefined problem spaces Effective time management with the ability to prioritize across multiple concurrent projects Comfortable working independently and managing projects with limited day-to-day direction Confident in presenting data-driven findings and recommendations to senior and executive-level stakeholders Ability to work closely with stakeholders across teams, communicate findings clearly, and drive alignment around data-driven decisions Exposure to AI-assisted analytics tools and hands-on experience applying AI/ML models for forecasting, segmentation, or anomaly detection, with the ability to critically evaluate their outputs What you'll do: Use Excel, SQL, and BI tools to compile in-depth analyses of KPIs, traffic patterns, user behavior, and conversion funnels across the platform Create, monitor, maintain, and continuously improve dashboards and reports; proactively identify gaps and propose new reporting frameworks Automate repetitive reporting tasks using scripting or AI-assisted workflows to free up capacity for deeper analysis Design and analyze A/B and multivariate tests; define hypotheses, interpret results, and communicate statistical significance and business impact to stakeholders Analyze large datasets to develop clear, well-reasoned conclusions and actionable recommendations Present data and findings in a clear, visually compelling, and accessible way for both technical and business audiences Leverage AI tools to accelerate analysis, pattern recognition, and hypothesis generation across large datasets Support ad-hoc competitive and market research requests to provide broader context for internal performance findings Collaborate closely with colleagues across the marketing team to integrate analytical findings into strategic and operational decisions Contribute to elevating the team's overall analytical standards and methodology What you'll enjoy once you become part of the Yardi Romania team: A flexible hybrid work setup that blends the best of remote and office life. Up to $2,000 per year reimbursed for eligible learning and professional development expenses. 40 RON/working day meal tickets (taxable according to current legislation). Up to 26 vacation days to recharge your energy, based on tenure. Comprehensive private medical insurance (including dental care, physiotherapy & psychotherapy) for you and your dependents. Up to 20 days of EU remote work per year, subject to current policy. Annual salary review to keep it in line with your performance and industry changes. The possibility of a yearly bonus through our profit-sharing program. Life insurance for you & global travel insurance for you and your family. Currently granting a fixed monthly Work/Life Stipend for your well-being activities. Discounts at gyms, restaurants, and other service providers. All necessary equipment provided for both home and office setups. A modern, central workspace @ The Office in Cluj-Napoca, with an open-air terrace and game rooms to unwind. Fresh fruit, snacks, and specialty coffee available daily at the office. Engaging office events, themed parties, and team buildings.