Marketing Analytics Executive

Discover Multinet Up

Starting its operations in 1999 with a meal card solution developed to meet the lunch needs of office workers, and becoming a subsidiary of the French Up Group in 2010, we are now a group serving in dozens of different areas.

Institutions that choose our solutions gain significant advantages in cost efficiency and operational effectiveness in expense management, as well as in employee satisfaction and loyalty. As Multinet Up, we value the benefits we provide to the individuals who are the ultimate users of our solutions as much as we consider the needs of the institutions. From a secure, practical, next-generation payment experience to the widespread availability of spending points, the diversity of digital usage options, and the collaborations we have developed, we offer a 360-degree designed set of advantages.

In 2016, we consolidated all our R&D activities under one roof and transformed our IT department into a technopark company. Our technology company, Inventiv, operates in the fields of mobile payment, mobile application solutions, and cybersecurity.

The Privileges of Joining the Multinet Up Family

Flexible Work Arrangement: With our hybrid work model, you have the flexibility to work from the office or from home.

Two Continents, One Company: We have offices on both the Asian and European sides of Istanbul. Choose the office that's most convenient for you.

Supportive and Agile Work Environment: We promote teamwork and have a fast and efficient work culture.

Career Development: We value your professional growth and offer various training and development opportunities.

Social Events: We organize fun and social activities that strengthen team spirit.

Birthday Leaves: Enjoy a special day off on your birthday to celebrate and have fun!

Special Support for Women Employees: We provide maternity and motherhood assistance, celebrate Women's Day with a holiday, and collaborate with the Women in Sales Network Program to support our female sales teams.

We're There for Our Parents: We offer leave for our employees to spend special moments with their families, such as on report card days.

Award-Winning Employee Experience

We are proud to be recognized with the Excellent Employee Experience Certification from Happy Place to Work and the Best Employee Experience Company award from Nice Medya.

We are currently seeking an ''Marketing Analytics Executive'' to join our team with the following qualifications:

• Bachelor's degree in Engineering, Business, Marketing, Statistics, Mathematics, Finance or Economics from a reputable university (MBA is a plus).
• Minimum 6 years of experience in CRM, Marketing Analytics, Strategy or Business Development.
• Strong analytical skills with proficiency in SQL, Python and other analytical tools.
• Hands-on experience with CRM and marketing automation platforms (e.g. Insider, Emarsys) across Email, SMS, Mobile Push, In-App and Onsite channels.
• Strong understanding of CRM KPIs including Open Rate, CTR, Conversion Rate, Retention, Churn, CLV and Incrementality.
• Experience with BI and data visualization tools such as Power BI or Data Studio.
• Experience in customer segmentation, lifecycle management, personalized campaigns and trigger-based communications.
• Excellent written and verbal communication skills in English and Turkish.
• Passion for innovation and keeping up with emerging marketing technologies and trends.

Job Description

• Analyze customer and marketing data to identify trends, opportunities and actionable insights that improve business performance and KPIs.
• Develop customer insights through data analysis, segmentation and post-campaign evaluations.
• Manage customer database quality and ensure data integrity.
• Prepare regular KPI reports and evaluate the effectiveness of CRM and marketing activities.
• Plan, execute and optimize CRM campaigns across Email, SMS, Mobile Push, In-App and Onsite channels using marketing automation tools.
• Design and optimize customer lifecycle journeys, personalized communications and trigger-based campaigns.
• Monitor campaign performance and recommend improvements based on engagement, conversion, revenue and ROI metrics.
• Conduct A/B and multivariate testing to improve campaign effectiveness.
• Measure the incremental impact of CRM activities and contribute to attribution and ROI analysis.
• Forecast and assess the impact of marketing initiatives using quantitative analysis.
• Support digital marketing and performance marketing activities through data-driven decision making.
• Collaborate closely with IT, Sales, Finance and external partners to deliver effective marketing initiatives.

About Our Team

We remember to have fun while we are working, constantly learn from each other and know that ongoing and open communication opens every door. Would you like to join us? Remember: It does not matter where you live, because we offer a hybrid working model regardless of location.

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