Marketing Analytics & Insights Specialist

Position Overview

As Marketing Analytics & Insights Specialist at Velux, you will be the strategic data engine, logical anchor and operational pillar of the Iberian marketing team at Velux. In this role you will hold high ownership over the performance evaluation of all marketing initiatives, structural data architecture and market insights across Spain and Portugal. Working in a matrix and international environment alongside senior execution profiles, you will act as the marketing strategic data partner. Your mission is to bridge marketing initiatives and data, define targeted database intelligence, coordinate and analyze consumer insights and market trends, audit and improve our digital platforms, manage marketing budget, organize marketing information and give support in strategic planning.

This role requires a highly analytic, reflective, methodically paced, strategic, autonomous, proactive and self-driven professional. You must possess the maturity and cross-cultural communication skills to independently navigate a complex organization, proactively engaging with multiple national and international stakeholders across multiple departments (sales, business development, customer care, advertising and media) to gather data, challenge the status quo and implement data-driven improvements. You must be capable of building marketing intelligence from the ground up, evaluating long-term business impacts and driving data structure independently with minimal day-to-day supervision.

You will report to the Marketing Manager and work closely with local cross-functional teams and regional/global stakeholders.

Key Responsibilities

- Omnichannel Performance & ROI Analysis: monitor, analyze and systematically evaluate the performance of all marketing touchpoints (paid media, social media, web traffic, local trade fairs and live brand events). Build, maintain and automate reliable reporting dashboards to track KPIs, ensuring the wider marketing team has structured visibility on initiatives’ success. Conduct deep, independent post campaigns and initiatives evaluations to measure exact ROI and guide future commercial investments.

- Database Comprehension & Customer Segmentation: analyze, clean and segment our local target databases to uncover business opportunities among our key audiences: Dealers, Installers, Architects and Homeowners. Work closely with CRM frameworks to structure and leverage customer data, serving as the trusted data expert and advisor for the Trade and Consumer marketing units.

- Research & Market Insights Management: coordinate and analyze market research, consumer surveys and brand tracking initiatives for the Iberian cluster. Extract meaningful consumer insights and market trends, allowing the team to make independent and data-based decisions.

- Web & E-shop Optimization: continuously audit and improve VELUX webpages and e-shop to enhance its relevance (GEO, SEO), user experience (UX) and conversion rates (CRO). Collaborate proactively with regional and global digital units to implement best practices, as well as to identify and overcome friction points in the digital user journey.

- Data-Driven Budget Management & Reorganization: oversee, track and methodically manage the local marketing budget allocation across channels. Proactively propose structured budget reorganizations based on historical performance metrics to maximize efficiency, while handling invoices, PO creation and strict cost-control reporting.

- Marketing Information & Asset Structure: organize, classify, and manage internal marketing information, shared folders, documentation and reporting archives. Ensure all historical marketing assets, data reports and operational files are perfectly structured, updated, and easily accessible to the team.

- Strategic Planning & Presentation Support: synthesize complex data streams into high-quality and easy-to-understand presentations for internal stakeholders and management. Provide data-backed recommendations to support the development, structure and alignment of local marketing plans.

Experience & Skills

- Bachelor’s Degree in Marketing, Business Administration (ADE), Economics, Mathematics, Statistics or a related field with a strong analytical focus., ideally with postgraduate specialization in Business Intelligence (BI), Marketing Analytics, Big Data for Business or Digital Analytics.

- 3–5 years of professional experience in marketing analytics, performance marketing, business intelligence or data-driven digital operations.

- Proven track record of working in international, multinational, or matrix organizations, handling relationships across different countries or regional clusters.

- Advanced command of Excel and strong hands-on experience with web analytics frameworks (Google Analytics) and CRM tools (Salesforce, HubSpot, etc.).

- Strategic and reflective mindset, with a paced and methodical approach.

- Strong capacity to self-start, prioritize complex workflows and independently investigate data discrepancies or market trends with minimal day-to-day supervision.

- Maturity, autonomy and proactivity to connect, communicate and collaborate with diverse departments and roles

Languages

Spanish: Mandatory.
English: Mandator

What We Offer

An opportunity to fully shape the data culture of VELUX in the Iberian market, working in a highly visibility role where your insights will directly impact business decisions across Spain, Portugal, and the wider Southwest Europe region. We offer a flexible, collaborative, and empowering environment where cross-functional leadership is highly encouraged.

Ready to apply? 

Learn more about the VELUX Group online at www.velux.com where you can read more about working at our company and what to expect of our recruitment process. 

We look forward to receiving your application and CV as soon as possible. We are conducting interviews on an ongoing basis until we have the right match. 

All inquiries will be treated confidentially. 

About VELUX 

In the VELUX Group, we offer you a world of opportunities and the chance to create a bright future. From the forefront of the roof window category, we enable those who live, work and play under the roof transform their spaces and live a healthier everyday life with more daylight and fresh air.

The VELUX Group is an international, family-owned business with strong financial roots and each year we can create real impact by reinvesting in society, our employees and planet through our foundations. With 20 production companies in 12 countries and sales companies in 37 countries, our products are widely available. We employ around 12,000 people, and our company is headquartered in Denmark. Alongside the rest of our values, “courage” and “mutual respect” define our actions every day and how we wish to contribute to the world.

Equal Opportunity Employer 

At VELUX Residential, we believe in fostering a diverse workplace for everyone to thrive, develop, and perform at their best, and where you feel welcome, respected, and valued. We are committed to providing equal opportunities for all - whether you are applying for a role or already a part of VELUX Residential. That means we recruit, hire, train, and promote people based on their skills and potential without regard to race, color, religion, sex, age, neurodiversity, disability, protected veteran status, national origin, sexual orientation or any other basis prohibited by applicable law.  

 We value diversity and strive to ensure that our employment decisions are fair and inclusive, focusing only on what truly matters: your qualifications and how you can contribute to our shared mission and success.