Marketing Assistant / Marketing Lead

• Location: Osaka, Japan (Hybrid)
• Employment Type: Full-time
  

About the Role

The Marketing Assistant / Marketing Lead will run COVUE’s marketing channels day to day: our website, blog, newsletters and social media. You will create bilingual English and Japanese content that builds out promotions, content and awareness for COVUE’s services.

You will also manage marketing projects from start to finish, for COVUE’s own campaigns and for client projects, and support our presence at industry events and with partners.

This role will contribute to the Sales & Marketing team and support COVUE’s brand visibility, lead generation and growth in the Japanese market. We are hiring at Assistant or Lead level, depending on experience.

Key Responsibilities

• Website & blog: Manage and update the COVUE website and blog (WordPress), including publishing, page updates, basic SEO and keeping content current in English and Japanese.
• Content creation: Plan, write and produce bilingual content, such as articles, case studies, web copy and sales materials, for COVUE’s services, across both Market Entry and Expansion.
• Newsletters & email: Write, build and send regular newsletters and email campaigns, and keep mailing lists organised.
• Social media: Run COVUE’s social channels, with LinkedIn as the priority: content calendar, posting, engagement and performance tracking.
• Project management: Manage marketing projects end to end for COVUE and for clients, including scope, timelines, deliverables and stakeholder updates. Coordinate freelancers, designers and agencies when needed.
• Events & partnerships: Support event attendance and speaking opportunities, prepare event materials and promotion, and coordinate co-marketing activity with partners alongside Sales and leadership.
• Reporting: Track marketing KPIs such as website traffic, leads, engagement and newsletter performance, report monthly and recommend improvements.
  

Key Qualifications & SkillsExperience:

• 2+ years in marketing, content creation or digital communications, ideally B2B
• Candidates with 4+ years who have owned marketing channels or campaigns will be considered for the Lead level
• Experience managing projects with several stakeholders, deadlines and external vendors
  

Skills & Abilities:

• Strong writing and editing skills in both English and Japanese, with the ability to adjust tone for different audiences
• Familiarity with WordPress, Zoho (CRM / Campaigns), Google Analytics and social media scheduling tools
• Highly organised and self-directed, able to run several projects at once with attention to detail
• Able to learn technical subjects (such as medical devices, import and regulations) and turn them into clear, engaging content
  

Language Requirements:

• Professional-level, or fluent, Japanese and English, both written and spoken.
  

Nice to Have (Preferred):

• Experience with digital advertising (e.g., Google Ads, LinkedIn Ads, Meta Ads)
• Basic design skills (Canva, Adobe Creative Suite)
• Experience in B2B, healthcare or medical devices, import and trade, or market entry services
• Experience with event marketing or coordinating speaking opportunities
• Comfortable using AI tools to support content and marketing work
• Experience working in a startup or international company
  

Why Join Us?

• Own COVUE’s marketing channels and see the direct impact of your work
• Work across two businesses: helping global brands enter Japan, and supporting medical device companies after the sale
• Join a supportive, bilingual and international team in Osaka, with hybrid working
• Grow your role with a clear progression framework as the company scales
  

About COVUE

COVUE is an import and after sales company, specializing in helping businesses enter into and expand within Japan. Our end-to-end services cover regulatory compliance, importation, logistics, marketing, customer care and after sales technical support, ensuring seamless operations for global brands looking to establish themselves in the Japanese market. With a focus on innovation, efficiency, and customer success, we provide tailored solutions that drive growth and long-term business sustainability. Join us and be part of a dynamic, internationally focused team shaping the future of market expansion.

How to Apply

Please submit the following documents via email:

• Cover Letter – Tell us why you’re interested and how your background fits.
• Resume