Marketing Associate

Company Description

GoGym Philippines, founded in 2022, is the first scalable, tech-enabled gym concept tailored to local neighborhoods (“barangays”) across the country. Through a pay-as-you-go model and a mobile app-centered service, GoGym empowers “GoGetters” to control their fitness plans and maximize value for their time and budget. Using the GoGym Philippines app, members can find and access gyms, pay online, track their fitness journey, and earn rewards. The company is focused on making gym workouts affordable and accessible for all, expanding one neighborhood at a time and leveraging technology to enhance the overall fitness experience.

Role Description

The Marketing Associate is a full-time hybrid role based in Makati/Taguig, combining remote work flexibility with direct on-site presence. This role is responsible for supporting the end-to-end execution of integrated marketing campaigns that drive GoGym app adoption, brand loyalty, and foot traffic across our neighborhood locations.

Key responsibilities span both digital and physical touchpoints: coordinating digital campaigns, conducting hyper-local market research, and planning and executing on-site marketing events—including barangay community pop-ups, fitness activations, and branch launch events. To scale output efficiently, the Marketing Associate will proactively leverage modern AI productivity tools to accelerate content ideation, copy drafting, workflow automation, and data synthesis. Collaborating cross-functionally with operations, creative, and sales teams, the associate will maintain consistent branding, capture and nurture on-the-ground leads, and track multi-channel campaign performance.

Qualifications

• Event Planning & On-Site Execution: Practical experience coordinating logistics, venue setups, and day-of execution for live brand activations, pop-ups, community events, or store launches.
• AI & Workflow Productivity Literacy: Demonstrated experience using AI productivity tools (e.g., LLMs for drafting copy and content ideation, AI-assisted design, automated research, or workflow tools) to increase speed and output quality.
• Foundational Marketing & Digital Skills: Understanding of campaign planning, social media management, brand messaging, and local community outreach.
• Market Research & Local Insights: Ability to gather and interpret customer feedback, competitive benchmarks, and neighborhood-level consumer trends.
• Communication & Stakeholder Management: Strong written and verbal communication skills, comfortable presenting to internal leadership, neighborhood partners, and prospective members.
• Sales Support & Lead Generation: Ability to run on-site lead capture, support prospect outreach, prepare sales collateral, and maintain clear marketing reporting pipelines.
• Project Management: Strong organizational ability to balance multiple deliverables, track timelines, and coordinate between on-site field tasks and digital desk work.
• Education & Practical Experience: Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Mindset & Setup: Passion for fitness, wellness, and tech-enabled consumer services; adaptable to a dynamic hybrid work model that balances independent work with active on-site event support.