Marketing Automation & AI Operations Manager

We’re looking for a senior, hands-on Marketing Automation & AI Operations Manager to build and own the AI and automation function within our Marketing team Responsibilities: Unify performance data and reporting across all paid channels and tracking tools into a single, shared view, using MCP (Model Context Protocol) connections and advanced reporting techniques - accessible to the whole team, not any one individual Build automated alerting for budget pacing, cost, and performance anomalies so issues are caught immediately rather than discovered days later Design, deploy, and manage a set of AI agents that assist with campaign structuring, ad copy/creative generation, quality/compliance checks, and performance optimization Own the human review and approval process for anything AI produces before it goes live - ensuring oversight stays with the team Train and support existing channel owners on incorporating AI tools into their daily workflows Maintain a forward-looking marketing calendar covering major industry events, internal product releases, and seasonal opportunities Build and maintain high-value audience segments from customer data, and sync them to ad platforms to improve targeting and lookalike performance Track and report on affiliate program performance Report regularly to leadership on the impact of automation and AI initiatives Requirements: Experience with marketing automation, APIs, or BI/reporting tools Familiarity with attribution/tracking systems and affiliate program platforms Hands-on experience using AI tools or agents for reporting, content generation, or campaign work Strong analytical skills - comfortable with CPA, ROAS, LTV, and cohort data Working knowledge of major paid channels (Google, Apple Search Ads, Meta, TikTok) - enough to build automation on top of them, not to run campaigns day-to-day Nice to Have: Background in mobile apps, iGaming, or gaming/casino-style products Experience building or configuring automation workflows using no-code tools or scripting Experience managing or directing multiple AI agents in a production setting What We Offer: Competitive salary Fully remote - work from anywhere Work schedule: Mon-Thu, 9:00-18:00; Fri, 9:00-15:00 (Cyprus time) Freedom to test and introduce new AI and automation tools Opportunity to build new processes and solutions from scratch Work with an experienced marketing and tech team Challenging, meaningful work with room to grow professionally