Ecommerce Trading & Site Operations Manager

Glassworks London is an independent women’s fashion retailer founded in 2010, with design-led boutiques, ecommerce and its own womenswear collections. We are strengthening the commercial performance, product structure and customer experience of our Shopify Plus website across the UK, USA and international markets. THE ROLE We are looking for a hands-on Ecommerce Trading & Site Operations Manager to improve how our Shopify Plus website trades, converts and supports customer journeys. This is not a passive website admin role. We need someone who can improve product data, collections, navigation, merchandising, onsite trading, reporting, CRO and ecommerce apps. The role requires strong Shopify and commercial ecommerce judgement, but it is not an unsupervised developer or brand design role. Theme, Liquid, checkout, major navigation, app purchases and brand-impacting visual changes must be approved before implementation. We are looking for someone who has helped grow an already trading ecommerce channel, not just maintain a website. WORKING PATTERN / LOCATION Full-time remote role. Applicants may be based outside the UK, including India, South Africa or Eastern Europe, but must provide reliable overlap with UK working hours. KEY RESPONSIBILITIES Manage day-to-day Shopify Plus trading and site execution. Improve homepage, collection, product and promotional visibility. Improve product setup, tagging, categorisation, filtering and merchandising logic. Build better collection structures around customer buying moments such as occasion wear, weddings, gifting, workwear, holidays, new season and seasonal edits. Improve product discovery through navigation, filters, search, related products, colour/product grouping and onsite merchandising. Monitor ecommerce funnel performance, including sessions, conversion rate, product views, add-to-cart, checkout, revenue, AOV and returning customers. Use Shopify analytics, GA4, Google Search Console, heatmap/session tools and app reporting where available. Identify drop-off points, broken journeys, 404s, weak pages and practical CRO opportunities. Improve use of ecommerce apps such as recommendations, upsell, cross-sell, returns, loyalty, search/filtering and onsite customer experience tools. Support better onsite treatment for VIP, repeat, UK, USA and international customers. Improve product descriptions, collection copy, SEO hygiene and supporting pages where commercially relevant. Maintain clear ecommerce trackers, issue logs, weekly reporting and recommended actions. Work with marketing, brand, product, fulfilment and customer service without needing constant supervision. WHAT THIS ROLE DOES NOT OWN This role does not independently own: overall brand creative direction; final visual approval; website theme redesign; Liquid/code changes; checkout changes; paid media strategy; email marketing strategy; product buying strategy; warehouse operations; legal decisions on returns policy; major app purchases or commercial-policy changes without approval. WHAT WE’RE LOOKING FOR Strong hands-on Shopify Plus or Shopify experience. Experience improving ecommerce trading, merchandising, product discovery and customer journeys. Strong product data, taxonomy, collection and filtering instincts. Evidence of growing an established ecommerce channel, not just maintaining a website. Commercial judgement across revenue, conversion, AOV and customer experience. Confidence with Shopify analytics, GA4, Google Search Console and CRO tools. Understanding of ecommerce apps, including recommendations, returns, search/filtering, loyalty or upsell. Ability to prioritise changes, tests and approval-sensitive areas. Strong written communication, organisation and follow-through in a remote environment. Good visual judgement and respect for brand approval processes. WHAT GOOD LOOKS LIKE Product data becomes cleaner and easier to merchandise. Collections become more commercially relevant and easier to shop. Filters, navigation and product discovery improve. Homepage, PLPs and PDPs reflect current trading priorities. Conversion issues become visible and are acted on. Recommendations, promotions and customer journeys are monitored and improved. Google Search Console issues, 404s and SEO hygiene are actively managed. Weekly reporting includes clear actions, not just numbers. Site changes are documented and controlled. The website feels more alive, commercial and easier to shop.