Marketing Automation Manager

Move Concierge is seeking an Marketing Automation Manager to drive excellence across our marketing technology ecosystem. In this role, you’ll maintain, optimize, and enhance our Salesforce Marketing Cloud Account Engagement and Pardot platforms , supporting campaigns, automation, and reporting that power our high-performance marketing initiatives. Reporting to the Director of Marketing Technology, you’ll thrive if you’re passionate about data-driven marketing, automation, and scalable systems, enjoy solving complex technical challenges, and take pride in delivering flawless campaigns. What You’ll Do Administer and optimize Move Concierge’s Pardot instance within the Salesforce Marketing Cloud Account Engagement system. Build and maintain engagement programs, automation rules, email templates, dynamic content, and segmentation lists. Update and manage HTML email templates, ensuring correct UTM tagging and tracking for analytics and attribution. Maintain governance over users, permissions, folder structures, naming conventions, and version control. Build, run, and maintain campaign performance reports in Pardot and Salesforce. Partner with Analytics and Operations teams to leverage Tableau, Google Analytics, and other BI tools for actionable insights. Provide analysis on campaign trends, nurture effectiveness, funnel activity, and audience engagement. Support data mapping and reporting alignment between Marketing, Sales, and Operations teams. Investigate and resolve production issues, including automation errors, sync delays, data mismatches, and deliverability concerns. Conduct thorough QA of campaigns, forms, automations, and tracking parameters prior to launch. Collaborate with Marketing, Product, and IT to maintain accurate, reliable data flows. Assist with early-stage initiatives and integrations involving Salesforce Data 360 (Data Cloud) or other CDPs. Support data hygiene, segmentation, identity resolution, and contact governance efforts. Participate in system enhancement projects, testing, and documentation within Marketing Technology. What You Bring Two or more years of hands-on experience with Pardot / Salesforce Marketing Cloud Account Engagement in a marketing operations or technical marketing role. Possess the Salesforce Certified Marketing Cloud Account Engagement Consultant certification with proven ability to translate business requirements into scalable marketing automation solutions. Strong knowledge of email marketing best practices, marketing automation workflows, and lead management. Proficiency in HTML/CSS for email templates and proper UTM/tracking implementation. Experience with Tableau, Google Analytics, or similar reporting tools. Familiarity with Salesforce Data 360 (Data Cloud) or other CDPs. Excellent communication skills and the ability to collaborate across Marketing, Sales, and Operations teams. Analytical mindset, attention to detail, and a commitment to data quality. Proven ability to troubleshoot complex technical issues in time-sensitive environments. Compensation and Benefits Competitive salary Health, dental, and vision coverage - 70% employer funded Paid time off and holidays - up to 21 days in your first year 401(k) plan with 100% employer match Opportunities for professional development and career growth Move Concierge Core Values Be Humble Transparent Communication Embrace and Drive Change Build a Positive Culture Mind-Blowing Experience Own It Belonging at Move Concierge Move Concierge is very proud to be a very diverse company and we continue to push new initiatives forward that promote inclusivity. People seeking employment at Move Concierge are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status or sexual orientation. Our people are our culture and our culture is our people. We don’t take creating and maintaining a great culture lightly, it is the base for all we do at Move Concierge. Any physical and mental requirements described in this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.