Marketing Automation Manager

Marketing Automation Manager – Legal Tech Talk now part of Hyve!

A bit about us
We’re Hyve - organiser of the world’s fastest-growing and most forward-thinking B2B events. As the chosen event partner to many of the world’s leading companies, our platforms play a critical role in their strategies - helping them enter new markets, accelerate growth and connect with the people who matter most.

Our portfolio features some of the world’s leading events in sectors like ecommerce, healthcare, edtech, and fintech. We’re growing fast with an entrepreneurial culture that empowers big ideas and quick action, plus an ambitious acquisition strategy bringing exciting new events into our mix.

Alongside our market-leading events, we’re building tech and data-driven products that supercharge connections – from one-to-one meeting programs and curated table talks to year-round engagement platforms.

Whatever your role, you’ll join a global team redefining how industries connect, collaborate, and grow – working with some of the most talented people in the business.

Think that sounds good? Wait until our talent acquisition team tells you about the culture.

A bit about you
First things first: whatever your background, beliefs or ambitions, there’s a culture of belonging at Hyve — and everyone is welcome. The question isn’t where you’ve come from, but where you want to go.

You’ll thrive here if you’re curious, collaborative and not afraid to challenge convention. We look for people who take pride in what they do, who are excited by change and always moving forward. The kind of people who stay open, keep learning, and look for better ways to make an impact.

Our shared behaviours guide how we work: we dare to do things differently, own our work, embrace collaboration, stay true to ourselves and others, and remember that optimism wins.

If that sounds like you, you’ll fit right in.

A bit about the role
The Marketing Automation Manager will own the continual growth, quality and effective use of LegalTechTalk Europe’s marketing database. As our CRM and audience data expert, they will connect database growth, event registrations and digital content engagement to understand our audience and identify opportunities to increase participation.

Working closely with the marketing team, they will lead audience targeting, automated journeys, email delivery and performance analysis. They will turn insights into practical improvements, helping us reach relevant people, engage them effectively and convert interest into action
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This is a hands-on role requiring strong practical CRM experience, technical expertise and sound marketing judgement. Curiosity and an appetite to develop new skills are essential, with opportunities to apply AI-assisted tools and new approaches to improve how we operate and engage our audiences.

As part of your job, you’ll:

• Develop and execute an audience growth strategy with the Head of Marketing, covering the database, event audiences and year-round digital content.
• Manage data acquisition, enrichment and AI-assisted tools to grow relevant audiences, improve contact data and support targeted outreach.
• Oversee the progression of cold prospect data into MQLs, managing outreach flows, qualification and engagement criteria, and moving relevant contacts into CRM nurture journeys.
• Recommend and implement new tools and approaches that improve acquisition, qualification and campaign efficiency, maintaining data accuracy and appropriate marketing permissions.
• Own CRM data structure and quality, including contact and company records, relevant deal information, classification, imports, deduplication and enrichment.
• Build audience segments based on roles, sectors, interests, behaviour and lifecycle stage, identifying gaps in audience coverage.
• Manage consent, preferences, exclusions and suppression processes in line with GDPR and internal policies.
• Lead the build and optimisation of prospect, delegate and attendee journeys, including welcome, nurture, registration abandonment, re-engagement and post-event workflows.
• Work closely with the Marketing Manager on campaign objectives and audience needs, owning targeting, personalisation, journey logic and technical execution whilst they lead copy and creative.
• Build, test and schedule campaign emails, coordinating activity with automated workflows and the wider communications calendar.
• Manage triggers, entry and exit rules, exclusions and contact frequency to keep communications relevant and avoid audience fatigue.
• Maintain reliable data flow between the CRM, registration platform, website forms, webinar tools and other marketing sources, resolving issues and documenting key processes.
• Continually explore and learn new CRM capabilities, automation techniques and AI-assisted tools, applying them to improve how we operate, personalise journeys and engage our audiences.
• Monitor inbox placement and sender reputation across major mailbox providers, investigating bounces, spam complaints and filtering.
• Use deliverability monitoring and diagnostic tools to identify issues and improve delivery.
• Test rendering, links and functionality across email clients and devices.
• Review sending practices and volumes as the database grows, protecting deliverability and supporting sustained engagement.
• Provide regular updates on database growth, delegate registrations, attendee numbers and digital content participation, tracking progress against targets and relevant benchmarks.
• Map engagement between these audiences, showing how people move from content or campaign interaction through to registration and attendance.
• Conduct email and campaign performance deep dives by segment and acquisition source, assessing delivery, engagement and conversion to identify what drives growth.
• Work with the Marketing Manager to agree and test improvements to targeting, messaging, timing and follow-up, adapting CRM journeys and nurtures accordingly.
• Share clear recommendations with the Head of Marketing and wider team, proactively identifying opportunities to improve acquisition, engagement and marketing operations.

Here’s what we’re looking for from you:
The ideal candidate will have a strong background in marketing automation and campaign management, with a solid understanding of CRM systems and how they integrate with marketing technology. They will be detail-oriented and data-driven, with excellent knowledge of GDPR compliance and a keen eye on maintaining data quality.

We’re seeking someone who can combine technical expertise with creativity, ensuring campaigns are both effective and engaging. Strong analytical skills, and the ability to structure and optimise campaigns around audience personas are essential. Just as importantly, they will be a collaborative and personable team player who builds strong working relationships and contributes positively to the wider team culture.

This role will be based at our Legal Tech Talk offices ​in Victoria!

Ready to make some great experiences? Your Hyve adventure begins with one click-Apply now!