Marketing & Brand Manager

About Us Thrivelab was founded by Joshua Host after a serious biking accident showed the healing power of bioidentical hormone replacement therapy (BHRT). Long after he had physically healed, Joshua battled significant cognition issues. Even basic math was a struggle. Numerous brain specialists and prescription drug regimens didn’t help. Then Joshua read an article published by Harvard Medical School about the treatment of traumatic brain injuries with BHRT. After just 30 days, he felt like his old self. Joshua became fascinated with BHRT and soon realized there’s a hormone imbalance epidemic underway caused by environmental toxins, chronic stress, diet and current lifestyles. To make hormone replacement therapy and optimization personalized, accessible, affordable and convenient for both men and women, Joshua founded Thrivelab in 2020. Since then, Thrivelab has built an experienced medical team of board-certified providers who follow a proven process supported by evidence-based treatment and testing protocols. The result: groundbreaking hormone and testosterone balancing programs and natural products for bioidentical hormone replacement therapy that can alleviate age-related symptoms to restore youthful vitality. Job Description This is a remote position. ​ About the Company Heroship builds the Agentic Healthcare Operating System that lets telehealth companies and clinics scale their impact — combining medications, biologics, and AI-driven infrastructure into one platform. We exist to change millions of lives by removing the operational, clinical, and growth barriers that keep care from reaching the people who need it. We partner with providers to help them deliver better care to more patients, faster. If you want to do the most meaningful work of your career inside one of the most dynamic categories in healthcare, let’s talk. Position Overview Heroship is seeking a multi-talented, growth-driven Marketing Manager to lead provider education, lifecycle marketing, and content for our clinic and telehealth partners across medications, biologics, and our Agentic Healthcare Operating System. Reporting directly to the Chief Marketing Officer (CMO), this individual will play a pivotal role in building deep, durable relationships with providers — educating them clinically, commercially, and operationally so they grow with us and stay with us. This is a hybrid creative, analytical, and relationship-driven role for someone who understands how to teach, nurture, and retain a sophisticated provider audience. You will be building education funnels, owning the partner lifecycle, producing meaningful content, and measuring everything — all with the goal of helping our clinics and telehealth partners scale their impact . Requirements Duties & Responsibilities Provider Education Funnels Design and own provider education funnels across three tracks: clinical (protocols, formulations, biologics, safety), business (clinic operations, margin, scaling), and marketing (patient acquisition and retention for our partners). Build the journey from first touch to certified, activated provider — mapping content, sequencing, and milestones at each stage. Develop onboarding curricula, enablement kits, and reference materials that get clinics and telehealth partners productive on the Heroship platform quickly. Translate complex clinical and platform capabilities (medications, biologics, agentic AI workflows) into clear, credible, provider-facing education. Partner with Clinical, Product, and Pharmacy teams to keep education accurate, compliant, and current. Track funnel performance: enrollment, completion, time-to-activation, and downstream retention impact. Lifecycle Management & Relationship Building Own the full provider and partner lifecycle: onboarding, adoption, expansion, retention, reactivation, and win-back. Build relationships by adding value — lead with education and outcomes, not promotion. Design lifecycle programs that drive net revenue retention and reduce churn across active clinic and telehealth accounts. Identify at-risk accounts early using engagement and usage signals; build proactive intervention plays. Create expansion paths that move partners across Heroship’s offering — medications, biologics, and platform modules. Maintain a rolling lifecycle calendar of touchpoints, education milestones, and value-driven campaigns. Content & Partner Enablement Produce meaningful, high-value content that supports our clinics and telehealth partners — clinical explainers, operational playbooks, marketing templates, and outcome stories. Own the content calendar and publishing cadence across owned channels (email, resource hub, social, partner portal). Create educational short- and long-form content that builds authority and trust with a provider audience. Develop co-marketing and enablement assets partners can use to grow their own patient base. Ensure all content is accurate, on-brand, and compliant with HIPAA, CAN-SPAM, and medical/pharmaceutical marketing standards. Repurpose flagship content into formats that extend reach across the partner lifecycle. Email & CRM Marketing Manage all email and lifecycle campaigns in Zoho Campaigns / Zoho CRM, including onboarding, education, nurture, and reactivation flows. Build and optimize provider-to-activation journeys with personalized CRM segmentation. Own all flows: acquisition, onboarding, nurture, expansion, retention, and win-back. Track and report core metrics — open rate, CTR, conversion, activation, and retention — to the CMO. Maintain deliverability best practices, list hygiene, and segmentation strategy. Ensure compliance with HIPAA, CAN-SPAM, and medical marketing standards. Reporting & Analytics Build a weekly marketing dashboard for leadership covering education funnels, lifecycle health, content, and email performance, with actionable recommendations. Track retention, activation, expansion, and engagement across the partner base. Identify bottlenecks, wins, losses, and growth opportunities across the lifecycle. Forecast growth and retention targets and track progress against goals. Asset Management & Brand Execution Design and adapt branded assets using Canva, CapCut, or Adobe Express to maintain a clean, modern, and credible identity. Maintain an organized master folder structure with naming conventions, version control, and archival. Ensure team members and partners have correct access to current asset libraries (logos, templates, brand kits, education materials). Own the master marketing timeline, ensuring 95%+ of deliverables are met on schedule. Serve as quality control for all brand expressions across channels. Knowledge, Skills & Abilities 5+ years in lifecycle marketing, education/enablement, content, or email/CRM, ideally within healthcare, telehealth, life sciences, or B2B/SaaS. Hands-on experience with Zoho Campaigns / Zoho CRM or an equivalent marketing automation and CRM platform. Proven success building education or enablement programs and owning customer/partner lifecycle and retention. Skilled at translating complex clinical or technical subject matter into clear, credible, audience-appropriate content. Analytical mindset — comfortable owning retention, activation, and engagement metrics end to end. Exceptional organizational and communication skills. Confident, collaborative, and proactive; thrives in a fast-moving, high-growth environment. Preferred Familiarity with telehealth, compounded medications, biologics, or healthcare compliance marketing. Experience marketing technical or AI/platform products to a clinical or provider audience. Familiarity with Asana or comparable project management tools. Performance Scorecard The following key results define success in this role and will be evaluated on a quarterly basis. Targets will be finalized and calibrated with the CMO during onboarding. Focus Area Key Result Quarterly Target Provider Education Education funnel enrollments (clinical / business / marketing tracks) 150+ active providers / qtr Lifecycle / Retention Net revenue retention across active clinic & telehealth accounts ≥ 110% NRR Lifecycle / Retention Logo churn on active partner accounts < 5% quarterly Content Engine Educational assets shipped (clinical, ops, marketing enablement) 20+ assets / qtr Email / CRM Lifecycle email engagement (open / CTR vs. baseline) +15% vs. prior qtr Pipeline Influence Marketing-sourced & influenced pipeline contribution Track + grow vs. goal Execution On-time delivery against master marketing timeline 95%+ of deliverables Benefits Base Salary $100,000 to $120,000 annually, commensurate with experience, paid bi-weekly. Performance Bonus & Equity Eligible for a performance bonus; structure to be finalized once lifecycle and retention benchmarks are set. Performance-based equity grant available as outlined during the offer process. Additional Benefits Company-sponsored healthcare and company-prescribed medications at no cost. 40% discount on all company products. Paid time off and holidays in accordance with company policy. Remote-first work environment. Why Join Us & Thrivelab Co. is an Equal Opportunity Employer and does not discriminate on the basis of race or ethnicity, religion, sex, national origin, age, veteran disability or genetic information or any other reason prohibited by law in employment.