Marketing Content Specialist

Location : Hybrid, based in Matthews, NC (must reside in metro Charlotte, NC area) Hours : 40 hours per week Status : Exempt About the Role The Marketing Content Specialist brings campaign strategy to life through compelling, mission-driven content across all channels. This role focuses on generating, testing, and optimizing content to strengthen messaging and maximize engagement. Using data and creative insights, the Marketing Content Specialist ensures all copy is clear, effective and aligned with ministry and campaign goals in order to engage women in knowing and living the truth of God’s Word. What You’ll Do Write What Matters Work closely with teams across the ministry to create clear, compelling, conversion-focused content that supports engagement and fundraising initiatives across email, landing pages, web banners, donor communications, and product pages. Take campaign briefs and messaging frameworks and turn them into content that connects, makes sense to readers, and inspires them to take a next step. Thoughtfully adapt messaging for different audiences (donors, subscribers, participants) while keeping a consistent voice, tone, and strong theological alignment. Ensure every piece of content is accurate, on-brand, and aligned with the heart and goals of the campaign. Make It Better Use AI tools, audience feedback, and performance insights to strengthen and refine content and increase engagement. Repurpose content across channels in ways that feel intentional and tailored, not duplicated. Develop and test variations (subject lines, hooks, calls-to-action) to learn what resonates and improves performance over time. Bring ideas to the table that help improve how the team writes, creates, and collaborates. Connect The Dots Help ensure messaging is consistent and connected across every campaign touchpoint — so the audience experiences one clear, cohesive message and knows what to do next Strengthen flow, clarity, and transitions within messaging so it feels natural, intentional, and easy to follow. Consider how each piece of content fits into the larger audience journey, ensuring messaging meets people where they are and guides them toward a clear next step. Identify gaps, inconsistencies, or friction in messaging and take initiative to strengthen the overall experience. What You’ll Bring An understanding of and a commitment to the mission and values of Proverbs 31 Ministries. 3–5 years of experience in copywriting, content marketing, or digital marketing. Strong writing and editing skills with a focus on clarity, engagement, and conversion. Openness to feedback with a strong sense of discernment - knowing when to refine and when to stand firm. Ability to execute within a defined content strategy and messaging framework. An understanding of multi-channel marketing and campaign execution. Familiarity with audience segmentation and ability to adapt messaging accordingly. Experience using AI tools to support content creation and optimization. Strong attention to detail and ability to manage multiple deliverables. A collaborative, humble, and team-first mindset. Experience in ministry, nonprofit, Christian media, or donor communications is preferred. Familiarity with HubSpot, Fundraise Up, or marketing automation platforms is a plus. Physical Demands This position involves working at a computer the majority of the time. Benefits Offered Health & wellness benefits (medical, dental, vision, FSA, STD, life) 401(k) with company matching Employee Assistance Program Paid time off on a prorated basis 14 paid holidays on a prorated basis 2 Wellness days Paid Parental Leave Extended Sick Leave Volunteer time off Discount on company resources Work-life harmony Proverbs 31 Ministries is a nondenominational, nonprofit Christian ministry that seeks to lead women into a personal relationship with Christ. With Proverbs 31:10-31 as a guide, Proverbs 31 Ministries reaches women in the middle of their busy days through free devotions; podcasts; speaking events; conferences; resources; and training in the call to write, speak, and lead others. We are real women offering real-life solutions to those striving to maintain life’s balance, in spite of today’s hectic pace and cultural pull away from godly principles. Wherever a woman may be on her spiritual journey, Proverbs 31 Ministries exists to be a trusted friend who understands the challenges she faces and walks by her side, encouraging her as she walks toward the heart of God.