Marketing Content Specialist

Marketing Content Specialist - The Founder’s Instinct

Location: Islamabad, Pakistan - Remote

Type: Part-time / Contract

Level: Associate

About The Founder’s Instinct

The Founder’s Instinct is a business podcast featuring founders, CEOs, and operators discussing what it really takes to build, lead, and scale companies.

We’re looking for a Marketing Content Specialist who can help us turn long-form podcast conversations into strong, engaging content across LinkedIn and YouTube.

What you’ll be working on

• Turning podcast episodes into LinkedIn posts, short-form content, quotes, and thought-leadership pieces
• Identifying the strongest hooks, moments, and ideas from each episode
• Writing YouTube titles, descriptions, captions, and supporting copy
• Helping plan and manage the weekly content calendar
• Researching content trends, formats, and topics relevant to founders and business audiences
• Repurposing long-form conversations into multiple pieces of content
• Reviewing content performance and suggesting improvements
• Helping maintain a consistent tone and style across The Founder’s Instinct
• Supporting audience growth across LinkedIn and YouTube

What we’re looking for

• Strong written English
• Good understanding of content marketing and social media
• Ability to write strong hooks, captions, and engaging copy
• Good judgment around what makes content interesting and shareable
• Familiarity with LinkedIn and YouTube
• Ability to take a long-form conversation and identify the strongest ideas within it
• Comfortable working independently in a remote environment
• Interest in entrepreneurship, leadership, business, AI, and founder stories
• Experience with video editing tools is a plus.

Before applying

Please take a few minutes to review The Founder’s Instinct and understand the type of content we currently produce:

YouTube:

https://www.youtube.com/@thefoundersinstinctpodcast

Shortlisted candidates may be asked questions such as:

• What would you improve about our current content?
• Which type of content do you think we should produce more of?
• How would you approach growing the podcast across LinkedIn and YouTube?

You do not need to answer these questions in your application. They are included so shortlisted candidates can review the channel beforehand and come prepared to discuss their ideas during the interview.

About the role

This is a fully remote role open to candidates across Pakistan.

You’ll work directly with the team behind The Founder’s Instinct and contribute to content featuring founders, CEOs, and business leaders from around the world.

We’re less interested in how many years of experience you have and more interested in whether you understand what makes people stop scrolling, pay attention, and engage with an idea.