Marketing Content Specialist - Software

Marketing Content Specialist

Location: Bern, Switzerland – remote/home-based, candidates in or near Bern strongly preferred

Salary: CHF 90K plus excellent benefits package

About the Opportunity

Join an international B2B software business supporting marketing activity across EMEA, with a focus on telecoms and utilities.

This is a hands-on role creating technical content and multi-channel campaigns that support customer engagement, lead generation and pipeline growth.

Key Requirements

You will be a hands-on B2B marketer with:

• 3+ years' B2B marketing experience
• Background within software, SaaS or technology
• Experience within telecoms and/or utilities
• Strong content creation and technical writing
• Experience with case studies, proposals/RFPs, blogs, emails, landing pages and presentations
• Strong Word and PowerPoint
• HubSpot and/or Salesforce
• Understanding of lead generation, pipeline and marketing KPIs
• Regional or international marketing experience, ideally EMEA
• Ability to work independently and take ownership
• Adobe InDesign highly desirable

Role & Responsibilities

• Creating content for telecoms and utilities audiences
• Developing customer stories and case studies
• Producing proposal and RFP materials
• Creating blogs, emails, landing pages, presentations and campaign assets
• Supporting multi-channel campaigns
• Working with technical subject matter experts
• Tracking leads, pipeline and campaign performance
• Supporting regional events and tradeshows

Why Join?

A strong opportunity to take ownership of EMEA marketing content and campaigns within an international software business, working directly with technical experts, customers and commercial teams.