Marketing & Content VA (Remote)

Marketing & Content VA

Our client is an established UK property business looking for a reliable and organised Marketing & Content VA to join their team. The role will involve supporting the day-to-day operations of the business and working closely with the wider property team. They are looking for someone who is professional, proactive and able to work independently while maintaining a high standard of service.

Daily Responsibilities

• Own and manage the existing content planner – ensure everything planned is created, edited, approved, scheduled and posted on time.
  
• Chase team members for outstanding videos, photos and content – without needing to be chased.
  
• Edit short-form video content: sneak peeks, property walkthroughs, educational reels, success stories and team content.
  
• Add captions, subtitles, hooks, covers, branding and CTAs.
  
• Schedule/publish across Instagram, Facebook, TikTok and LinkedIn as appropriate.
  
• Check scheduled content has published correctly.
  
• Update the daily content count for each team member.
  
• Maintain the team content leaderboard.
  
• Manage the new property onboarding and marketing checklist.
  
• Check EPC status and flag anything missing or expired.
  
• Collate/check Material Information and flag missing information.
  
• Draft portal descriptions, Rightmove bullet points and social copy.
  
• Prepare/upload property marketing assets and check live listings for accuracy.
  
• Update the planner/status of every property and content task.
  
• Flag anything requiring approval or urgent action.
  

Weekly Responsibilities

• Produce and send the weekly newsletter.
  
• Review the content planner for the following 1–2 weeks and identify gaps/missing assets.
  
• Make sure the team is ahead with filming rather than chasing content on the day it is due.
  
• Produce the weekly content leaderboard and identify outstanding targets.
  
• Review available properties to ensure they are receiving regular social exposure.
  
• Identify properties requiring another push, fresh content, video or price-change promotion.
  
• Repurpose strong-performing/evergreen content.
  
• Monitor and organise Google reviews/testimonials for future marketing.
  
• Provide a short weekly marketing summary: completed / outstanding / next week / action required.
  

Monthly Responsibilities

• Produce monthly social media performance reports.
  
• Report on reach, views, engagement, followers, website clicks and enquiries where trackable.
  
• Identify best-performing properties, videos, hooks and content topics.
  
• Compare performance month-on-month.
  
• Recommend what content we should do more/less of based on the data.
  
• Report on newsletter performance, including opens, clicks, database growth, unsubscribes and best-performing content.
  
• Creation of the life magazine for the relevant publication.
  
• Review the content planner to ensure a good balance of property, educational, market update, team/personality, success-story and lead-generation content.
  
• Maintain an organised bank of reusable/evergreen content.
  

Ad Hoc

• Design leaflets and door-knocking material.
  
• Just Listed / Sold / Price Reduction campaigns.
  
• Event marketing and graphics.
  
• Seller/buyer/landlord guides.
  
• Social graphics and story templates.
  
• Email campaigns.
  
• Property brochures and marketing collateral.
  
• QR codes.
  
• Testimonial/review graphics.
  
• Paid social campaign creative.
  
• Database campaigns.
  
• Assist with larger marketing campaigns and new initiatives