Marketing Coordinator

We’re RCL - Reitmans Canada Limited. We’ve been part of the fabric of Canada’s fashion landscape since 1926, and today, we’re elevating our iconic brands – Reitmans, RW&CO, and PENN. Penningtons – more than ever before. Our vision is to empower Canadians to live confidently, and our mission is to create collections of uncompromising style and quality for all. With close to 400 stores nationwide and collections designed right here at home, in Canada, we offer an exceptional customer experience. What drives us? A clear vision, unwavering commitment to our customers, and the passion of our thousands of employees across the country. Contract 6-months At PENN., a fashion-driven brand rooted in inclusivity, we create, inspire, and connect with a vibrant community. If you’re looking for a role where you can create content, be out in the field, grow a community, and help amplify an inclusive brand, you’ll feel right at home here. You’ll have the freedom to bring forward ideas, test, innovate, and most importantly, see the impact of your work firsthand. Responsibilities Content Creation & Execution • Create engaging, platform-specific content, including videos, photos, stories, UGC, and behind-the-scenes (BTS) content. • Write inspiring bilingual captions that engage our audience and reflect the brand’s personality. • Plan, schedule, and publish content across all social platforms. • Develop creative concepts inspired by social media trends, fashion, and brand strategy. Community & On-the-Ground Engagement • Engage with our community by responding to comments and messages, creating conversations, and bringing a human voice to the brand. • Participate in photoshoots, events, and store visits to capture authentic, in-the-moment content. • Identify, curate, and amplify user-generated content (UGC) from our community. Acquisition, Amplification & Growth • Develop initiatives to grow our community organically and through amplification strategies. • Optimize content to maximize discoverability by leveraging social SEO, trends, and platform-specific formats. • Identify amplification opportunities through content creators, micro-influencers, collaborations, and sponsored content. • Test new formats and tactics to increase reach, engagement, and community growth. Analysis & Optimization • Track key performance indicators, including reach, impressions, engagement rate, click-through rate (CTR), community growth, and video performance. • Analyze top-performing content and recommend opportunities for optimization. • Prepare clear, relevant, and actionable reports to support the team’s decision-making. Who you are: 3+ years of experience in social media, community management, or content creation Fully bilingual French and Englsih to crete contetn acros Canada . Creative, autonomous, resourceful, and driven. Comfortable both behind and in front of the camera. Passionate about fashion, trends, and social culture. Organized, multitasking, and always curious about what’s next. What Sets Us Apart: Ultimate Flexibility*: Enjoy a hybrid work environment that ensures the perfect balance between work and personal life. Well-Being First: Access a comprehensive benefits program designed to take care of you. Flexible Time Off*: Paid leave, sick days, and vacation time to recharge and spend quality time with loved ones. Exclusive Discounts*: Enjoy 50% off regular-priced items from PENN. Penningtons, Reitmans, and RW&CO. Referral Rewards*: Refer your professional network and earn a bonus for helping us grow our talented team Growth opportunities*: Annual bonuses, career advancement, and tuition reimbursement to help you reach your professional goals. *Certain conditions apply Total rewards are aligned with your employment status, offering different perks depending on whether you're full-time, part-time, or under contract. Reitmans (Canada) Limited is an equal opportunity employer committed to a diverse, inclusive, and accessible workplace where everyone belongs. If you are contacted for an employment opportunity, please advise us of any accommodation required throughout the recruitment process. All information provided will be kept confidential and used solely to support an accessible candidate's experience. The use of Artificial Intelligence may be used for candidate screening purposes. We thank all applicants. Only selected candidates will be contacted. #LI-HV1 #LIhybrid