Marketing Data Analyst (part-time)

Marketing Data Analyst (part-time) We are looking for a Marketing Data Analyst who will build Dripify's marketing attribution and reporting. You will be the architect of how we understand marketing performance commercially: which channels drive revenue, which content converts to paid customers, and where our acquisition spend is actually working.Once the foundation is solid, the scope grows - this engagement starts fractional and is designed to evolve into a full-time role. Requirements: 3+ years as a marketing or data analyst; Familiarity with the modern data stack:warehouse (BigQuery/Snowflake/Redshift), ELT (Fivetran / Airbyte), transformation layer (dbt); Proven ability to build a marketing attribution model from the ground up - you've connected multi-touch data to actual revenue outcomes before; Experience building a BI/visualization layer from raw data (Looker Studio, Tableau, or similar); Solid grasp of B2B SaaS funnel mechanics: trial-to-paid conversion, CAC, LTV, MRR attribution; You understand what the numbers mean commercially, not just technically. Nice to have: Experience connecting content performance to revenue - article or page-level attribution, mapping organic content consumption to downstream paid conversions; Experience with affiliate tracking platforms (Impact, PartnerStack, etc.); Еxperience with GA4. Responsibilities: Audit the current GA4 and BigQuery setup: identify tracking gaps, attribution gaps, and data quality issues; Design and document the event taxonomy, tracking plan, and naming conventions aligned to real business questions; Implement a cross-channel attribution model that connects marketing touchpoints (organic, paid, affiliate, content, email) to trial starts and paid conversions; Implement and document the full data model; Design and build dashboards that give a clear, consistent view of marketing performance; Build channel-level performance views for organic, PPC, affiliates, content, and email, each showing contribution to pipeline and paid revenue, not just traffic; Build a content performance dashboard with article-level data including visits, trial starts, and MRR contribution; Build a top-of-funnel to revenue waterfall: traffic → trial → paid conversion by source; Deliver regular reporting: weekly channel snapshots and monthly marketing performance reviews; Conduct campaign and experiment analysis to measure the impact of launches, tests, and budget changes; Generate proactive insights: flag anomalies, identify growth opportunities, and support quarterly OKR tracking. Hiring process: ✅ Interview with Talent Acquisition Specialist — ✅ Final Interview with CMO & Engineering Manager — ✅ Reference Check — ✅ Offer 🎉 Department Marketing Locations Kyiv, Warszawa, Lviv, Barcelona, Bucharest, Dnipro, Kharkiv, Lisbon Remote status Fully Remote About Dripify We built Dripify because sales outreach was broken—slow, manual, and exhausting. So we fixed it. Dripify is a human-first outbound automation platform for LinkedIn and email. We help B2B sales teams automate prospecting, personalize outreach at scale, and fill their pipeline without burning out. No more copy-pasting messages. No more chasing leads manually. No more guessing what works. Today, 40,000+ companies use Dripify to work smarter, move faster, and actually enjoy outbound again. Founded in 2017 Coworkers 100+ Applicant tracking system by Teamtailor