Marketing Data Operations Executive

💡 About the Role We are reinventing what education looks like in the age of AI, and we're hiring a Marketing Data Operations specialist to help build the data and automation backbone that powers our marketing engine. RevoU is one of the most recognizable brands in career education in Indonesia, with one of the largest learning audiences and co-branded programs with top universities. We also partner with leading enterprises across Indonesia to drive AI transformation and enablement across their workforces. That brand, distribution and trust is our foundation, and we're now using it to do something more ambitious: re-engineering how we acquire, track, and convert learners by making our marketing systems smarter, cleaner, and more automated. You'll own the CRM and marketing data infrastructure that our growth engine runs on: how leads flow in, how they're routed, how attribution is tracked, and how every system talks to each other correctly. Reporting to the CRM Manager, you will work closely with marketing, sales, admissions, and leadership to keep our HubSpot instance, automation workflows, and integrations running reliably, while continuously finding ways to reduce manual work and data errors. Today, significant parts of our lead handling, attribution tracking, and cross-system data flow still involve manual patchwork and one-off fixes. You'll help fix this at the root — building durable, well-architected systems instead of repeated band-aids. In particular, you will: Own and manage HubSpot CRM & Marketing Hub data architecture, including custom properties, lifecycle stages, lead statuses, and attribution logic Build, maintain, and optimize marketing and sales automation workflows for lead capture, routing, assignment, follow-ups, and reporting Design and implement system integrations using n8n, Paperform, and Google Sheets to automate data ingestion, validation, enrichment, and synchronization Collaborate with marketing, sales, admissions, and leadership teams to translate operational requirements into scalable technical solutions Troubleshoot data discrepancies, workflow failures, and integration issues to minimize operational friction This is a role for someone who enjoys building clean systems and making data trustworthy. You'll have the opportunity to shape our marketing data infrastructure by combining technical execution, cross-team collaboration, and AI-enabled ways of working. 📍 Please note: This is a Work From Home (WFH) role. ✅ Requirements Must-haves: A systems improver, not just a task executor. You don't settle for patching the same data problem over and over. When you spot a broken workflow or a messy dataset, your instinct is to fix the root cause, whether through better architecture, automation, or smarter tooling. You've built or maintained a real system, not just used one. Whether it's a CRM, an automation pipeline, or a data integration, you've dealt with the mess of real-world data: duplicates, broken syncs, mismatched fields, silent failures. Tell us about a system you built or fixed: what was broken, what you did, and how you made sure it stayed fixed. A strong bias for action. You get things done yourself, fast, and you live in the details. You don't wait for the perfect spec, and when you see a data issue or broken workflow, you dig in and fix it, whether or not it's technically your job. AI isn't just something you talk about, it's part of how you work. You actively use AI tools to speed up debugging, build workflows, and reduce repetitive manual work. You're curious about new AI and automation capabilities and keep exploring better ways of working as the tools evolve. Genuine care for data accuracy and its downstream impact. You understand that a broken attribution model or a misrouted lead has real consequences for the business and for students. You hold data integrity in front of you and won't cut corners on it, even when it's tedious. You bring clarity to complexity. You'll work across marketing, sales, admissions, and leadership, translating messy operational needs into clean technical solutions. Multiple stakeholders and shifting priorities don't overwhelm you, they energize you. Nice to have: Hands-on experience with HubSpot CRM or Marketing Hub, especially custom properties, lifecycle stages, and attribution setup Experience with n8n, Paperform, Zapier, or similar automation/integration tools Comfort with Google Sheets formulas, light scripting (JS/Python), or SQL for data validation and reporting Experience in a marketing, sales ops, or revenue ops function, but we care far more about how you think and what you've built than about your years of experience or your industry. If you're early in your career but exceptional, we want to talk. 🚀 What we offer The opportunity to shape the marketing data infrastructure of one of the most recognizable brands and largest audiences in Indonesia Work with leading universities and industry practitioners across Indonesia Opportunities to deepen your skills in CRM architecture, marketing automation, and data systems An environment where AI is the default way of working, not a buzzword Real impact at scale, on a brand that shapes careers across Indonesia