Marketing Demand Generation Manager (Mexico City)

ARE YOU INTERESTED IN JOINING AN INNOVATIVE LOGISTICS TECHNOLOGY COMPANY? Loadsmart is a growth-stage technology company valued at over $1 billion (a true Tech Unicorn)! We are a collection of industry veterans and user-centered engineers using innovative technology to fearlessly reinvent the future of freight by helping shippers, brokers, warehouses and carriers to move more with less. With headquarters in Chicago and a globally distributed remote team, Loadsmart continues to attract top talent committed to driving meaningful change. We seek professionals who embody our core values: curiosity, clarity, results, commitment, and teamwork. Loadsmart is a growth-stage start-up technology company valued at over $1 billion (a Tech Unicorn)! We are looking for a talented and driven Marketing Demand Generation Manager in Mexico City to join our team! We are seeking someone curious, relationship-oriented, self-motivated, and excited to help build a new market from the ground up. You will support Loadsmart’s entry into the Latin American market by combining sales, marketing, and relationship-building. You’ll generate qualified opportunities, localize marketing efforts, and act as the bridge between our U.S. teams and LATAM’s relationship-driven logistics landscape. DEPARTMENT: Growth Marketing LOCATION: Mexico City (Remote) WHAT YOU GET TO DO: Own the demand-generation strategy end-to-end, setting direction and executing against pipeline and growth targets. Build and manage the full-funnel demand-gen engine, tracking performance and iterating based on data and results. Work hands-on across SEO, Google Ads, paid social, events, and PR & media relations, directing execution in partnership with dedicated US-based channel counterparts. Adapt and produce content articles, decks, email sequences, sales materials, and web pages, localizing from English to Portuguese for the Brazilian market. Partner with the Mexico SaaS Sales team to build the go-to-market execution plan and stand up the demand-generation pipeline. Bring competitive intelligence and market insight on local buyer behavior and the media landscape to sharpen the GTM strategy. Reprioritize quickly as the business shifts, owning outcomes with a roll-up-the-sleeves mindset. REQUIRED QUALIFICATIONS: 5+ years of B2B SaaS marketing experience in LATAM with a real understanding of local buyer behavior, the media landscape, and the competitive environment. Proven full-funnel demand-generation experience; data- and results-driven. Hands-on proficiency across SEO, Google Ads, paid social, events, PR & media relations, and content localization — strong enough in each channel to create a strategy and execute it Fluent English for daily collaboration with North America-based teams. Working knowledge of Google Ads, Semrush, HubSpot, Salesforce, ZoomInfo, Claude, and Canva or Photoshop. Native or fluent Spanish speaker with excellent written and verbal communication in Spanish and English. WORKING AT LOADSMART: • Competitive base salaries - we believe in rewarding top talent • Extremely competitive Equity package - become a shareholder in our company! • Loadie Time Off - PTO and sick days without a limit At Loadsmart, we believe our biggest asset is our people. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. Loadsmart treats all candidates and employees with respect and does not discriminate in our recruiting, hiring, and promoting processes, including on the basis of race, color, religion, sex, age, sexual orientation, gender identity and/or expression, national origin, veteran status, or disability. It is the policy of Loadsmart that all offers of employment made shall be contingent upon successful completion of electronic background check(s). These checks will be job-related, consistent with business necessity and conducted by our vendor, pursuant to all applicable laws, rules, policies and procedures of our candidates' specific locale.