Marketing Director

About Viqtory Viqtory owns and operates Military Friendly® and Vetrepreneur® — two powerful brands connecting the military community with employment, education and entrepreneurship opportunities. Military Friendly® is a Membership organization which allows its employer and school Members to plug into best practices, digital marketplaces, tools and events in order to improve their programs to recruit, retain and advance Veterans and their families as employees and students. Vetrepreneur® Franchise Coaching guides Veterans and their families through a 10-step, 10-week process to become franchise owners. Viqtory enjoys a quarter-century track record of innovation, advocacy and high impact for Veterans, their families and the employers, colleges and franchises which recruit them. Our platforms run on HubSpot, which serves as the operational backbone for our CRM, marketing automation, and pipeline reporting. Viqtory operates on the Entrepreneurial Operating System (EOS). Our leadership team runs on clear Rocks, measurable scorecards, and structured accountability cadences. If you thrive in that environment — or have helped build one — you’ll fit right in. We have strong products, high sales conversion and a clear story. Our next phase of growth depends on one thing: a scalable and repeatable lead generation engine — and that’s what this role is built to deliver. The Role Marketing Director is a hands-on, performance-driven leadership role. You will own the full demand generation function — from strategy through daily execution. The goal is to build systems that deliver strong, predictable and scalable lead generation. You will report directly to President & CEO Chris Hale and will be a member of our Senior Leadership Team. What Success Looks Like • Consistent weekly lead generation targets met or exceeded at or below budget for both Military Friendly® Members and Vetrepreneur® Franchise Coaching leads. • A system-driven marketing engine replacing ad hoc campaign work. • Clear dashboards and reporting that connect lead sources to revenue and lead costs. • Clean hierarchy of lead phases and effective, customized automations which move them deeper down the marketing funnel. • Faster testing cycles with continuous creative improvement. • Higher volume and quality of output from a lean, accountable team. What You’ll Own Demand Generation & Performance • Build a repeatable, scalable lead generation system across all channels. • Own performance against lead volume and cost efficiency KPIs. Revenue and Cost per Lead. • Develop organic lead sources (affiliate, referral, event, social, search), especially using some of our unique OPM (Other People’s Marketing) techniques. • Greatly improve prospect experience through customized marketing automation. • Drive full-funnel performance: traffic → lead → conversion → optimization. • Implement rapid testing frameworks across campaigns and creative. • Leverage AI and automation to increase speed and efficiency. • Establish reporting, dashboards, and accountability structures. • Work with Operations Dept to identify and improve ops department processes that improve lead generation and conversion. Team Leadership • Lead and develop contributors. • Define clear roles, ownership, and accountability. • Increase output, speed, and quality of execution across the team. • Identify skill gaps and upgrade talent and skills as needed. • Instill the company culture and passion for our mission into the marketing team. What We’re Looking For • Cultural fit as defined by our five Core Values. • 10+ years of marketing experience with a growth and demand generation focus. • Strong performance marketing and funnel optimization experience. • Analytical mindset with full ownership of metrics and ROI. • Experience leading small, high-output teams with clear accountability. • Hands-on leadership style — comfortable in both strategy and execution. • Demonstrated experience integrating AI into marketing workflows. • Hands-on HubSpot experience required — CRM, marketing automation, and pipeline reporting. • Familiarity with EOS (Entrepreneurial Operating System) or similar operating frameworks strongly preferred. Compensation & Benefits • Competitive salary commensurate with experience. • Performance-based bonus tied to lead generation and revenue KPIs. • Long-term incentive potential. • Full benefits package including PTO, 401(k), medical, dental, vision.