Marketing Director

Marketing Director — Solu

Location: Dubai, UAE (Remote-friendly)

Commitment: Part-time / Fractional

Compensation: Equity only. Salary triggers at Seed close.

Stage: Pre-revenue. Angel round in progress. Q4 2026 launch.

Solu is an AI-powered women's wellness platform built for the MENA market. We sync nutrition, movement, and lifestyle guidance with each woman's hormonal cycle, delivering personalised health instead of generic advice.

We're going live on the Apple App Store and Google Play, recognised by Dubai Government Innovation, and currently raising a $500,000 angel round via SAFE Note ahead of full launch in Q4 2026.

We have product, tech, design, and medical covered. What we don't have yet is someone who can get Solu in front of the right women and turn that into real, retained users.

This is not a strategy role that hands off a deck and walks away. You will write the GTM plan and then run it yourself: posting, testing, messaging, partnerships, community, ads if needed. If you can't execute hands-on, this isn't the role.

Your mandate: take Solu from where it is now to 3,000 users, with a clear view of what's working and why.

You'll work side by side with our Product Manager. They own what gets built and the data layer. You own who shows up, why they download, and why they stay. The two of you are jointly responsible for the funnel from first touch to activated user.

You report directly to the Founder. There is no marketing team to delegate to yet. You build the playbook and the muscle at the same time.

• GTM strategy for 0 to 3,000+ paying users. Channel selection, sequencing, budget-free and paid options, timeline. Built specifically for Solu's positioning and MENA market, not a generic playbook.
• Hands-on execution. Social content, community building, influencer/micro-influencer outreach, partnerships, PR angles. Whatever the channel mix requires, you're doing it, not briefing someone else to do it.
• Messaging and positioning. Translate Solu's core insight (women abandon wellness solutions because they don't sync with their hormonal cycle, not because they lack discipline) into copy, content, and campaigns that convert.
• Funnel ownership with Product. Work directly with the PM on activation, retention, and what the data is telling us about where users drop off.
• Tier conversion strategy. Solu has three tiers (Free, Solu+, Solu Pro). You're responsible for the path that moves users up, not just downloads.
• Reporting that's honest. Weekly read on what's working, what's not, and what you're killing or doubling down on. No vanity metrics.

• You've taken a consumer app from near-zero to meaningful early traction before, ideally in a startup, not a corporate marketing seat.
• You are an executor first. You'd rather post the content than write the brief for someone else to post it.
• You understand MENA consumer behaviour, or you can prove you'll get there fast.
• You're comfortable with ambiguity and no playbook. We don't have one. You're building it.
• You can read basic funnel and retention data and act on it, you don't need someone else to interpret it for you.
• Bonus: experience in wellness, health tech, or women's health specifically.

• Not a CMO role managing a team. There is no team yet.
• Not a role where you outsource execution to agencies and review their work.
• Not a fixed 9-to-5. This is outcomes-based. We care about the 3,000 number and how you get there.

Equity only at this stage, structured to reflect part-time/fractional commitment and tied to hitting growth milestones. Full details discussed on a call. Salary begins once Seed round closes (2027).

If this sounds like you, apply at solu.ae/careers. Come with one example of a consumer app you grew from scratch and what you'd do differently with Solu's positioning and constraints.