Marketing Director - Hong Kong

Syfe is APAC's largest and fastest-growing digital wealth platform , trusted with over US$10 billion in assets. We are fundamentally changing how hundreds of thousands of people across Asia-Pacific build wealth through a holistic approach to managing money rather than just pushing investment products. Backed by world-class investors and recognised as a leader in WealthTech, we are a team of passionate builders creating the future of wealth management. The Right Profile Syfe is looking for a Head of Marketing, Hong Kong to lead our brand and growth strategy in one of our key markets. With full ownership of the local marketing function, you will drive customer acquisition, AUM growth, build brand awareness, and shape the go-to-market strategy across digital, performance, and offline channels, all while working closely with regio nal and global teams to ensure consistency with Syfe's broader positioning. Key Responsibilities Lead overall marketing strategy to meet the business objectives of user growth, retention and AUM growth Identify and plan differentiated and best-in-class marketing campaigns suitable for the market across marketing channels (Content, Social, PR, Referrals, Partnerships, Offline) Position Syfe as a market leader in digital investment & facilitate activities to drive trust and thought leadership. Ensure that marketing communications are compliant to SFC’s regulations Manage and optimise marketing mix, budget and expenditures including but not limited regular marketing and campaign analytics, customer acquisition cost, ROI and payback analyses and tracking Lead cross-functional projects such as professional online and offline events, campaigns, and/or product marketing enhancements Govern and drive regular digital content engagement as aligned with HK General Manager, Group Chief Marketing Officer and Group Chief Operating Officer Scale marketing operations by building strong relationships with central teams such as performance marketing, PR and brand, communication and respective teams Manage and broaden relationships with digital marketing and distribution network including but not limited to comparison platforms, Finance and non-finance KOLs, ecosystem partners as well as leading loyalty programs Coach, manage and develop a team of high-performing marketers (including content and marketing specialists as well as design freelancers) Collaborate with cross-functional teams to achieve marketing campaigns target (such as digital product, group marketing, operation, investment and legal/compliance teams) Manage and build social channels (including but not limited to Facebook, Instagram, Linkedin, WeChat and Xiaohongshu) Regularly monitor and review Hong Kong Website SEO and digital content Minimum Qualifications Bachelor’s Degree in Business, Marketing or related field. MBA degree candidates is a plus 7 to 10 years of experience in marketing with a proven track record with focus from an online business (e-commerce, delivery, ride-hailing, SaaS, etc) 5 to 7 years of hands-on experience with managing a team, budgets and KPIs Understanding of local and digital media consumption and consumer behavior Native fluency in Cantonese, is comfortable with producing content and copywriting in both English and Chinese Effective time management skills and the ability to multitask. Tech-savvy with a passion for innovation and a keen interest in personal finance and investing Excellent communicator who can formulate ideas and structure findings Highly motivated self-starter and an entrepreneurial spirit Experience in growth stage companies is a plus Extensive PR, media, ecosystem partner network Come As You Are We believe in the power of diversity and are dedicated to creating a welcoming and innovative environment for all our employees. So we embrace and encourage applications from candidates of all backgrounds and provide equal employment opportunities for all. Due to the volume of applications, we regret that only shortlisted candidates will be notified.