Marketing Events & Partnerships

About Kintsugi Kintsugi is revolutionizing sales tax automation with our AI-powered platform designed specifically for e-commerce and SaaS businesses. Our solution reduces tax preparation time by 75% and cuts compliance costs by 50%, allowing finance teams to focus on strategic initiatives rather than routine calculations. As we continue to grow and disrupt the tax automation space, we're looking for a talented Marketing Events & Partnerships Manager to expand our market presence and drive qualified leads through strategic events and partnerships. Position Overview The Marketing Events & Partnerships role will develop and execute Kintsugi's events strategy and partnership program to accelerate growth in our key target markets: e-commerce, SaaS, and multi-entity businesses. This role will focus on creating meaningful connections with potential customers at their critical buying moments, while building a robust partner ecosystem that extends our market reach. Key Responsibilities: Events Management (40%) • Lead planning and execution of Kintsugi's presence at industry events targeting e-commerce, SaaS, finance, and tax professionals • Identify and secure speaking opportunities at conferences where our target audience (CFOs, Controllers, E-commerce Managers, CTOs) • Develop event-specific marketing materials that address industry pain points ("manually doing 30 filings a month," "Avalara fatigue," "unpredictable pricing") • Organize and host webinars, virtual roundtables, and customer education sessions focused on key buying triggers (nexus thresholds, international expansion, tech stack migrations) • Track and report on event ROI, lead quality, and pipeline impact Strategic Partnerships (50%) • Build relationships with influencers and tax communities • Manage partnership marketing campaigns, including content creation, webinars, and joint promotional activities • Identify and pursue partnership opportunities that align with our expansion into Canadian and EU markets Cross-Functional Collaboration (10%) • Work closely with Sales to ensure event and partnership activities generate qualified leads • Collaborate with Product Marketing to ensure messaging consistency across all channels • Partner with Content Marketing to develop industry-specific materials that address segment pain points • Support Demand Generation efforts with insights from customer interactions at events • Provide input on ICP refinement based on prospect engagement at events Qualifications Required • 5+ years of experience in B2B marketing, with specific focus on events management and/or partnership development • Proven track record of executing successful events that drive measurable pipeline • Experience in SaaS, fintech, e-commerce, or tax/accounting technology sectors • Strong project management skills with ability to manage multiple initiatives simultaneously • Excellent communication and relationship-building abilities • Data-driven approach to measuring event and partnership ROI • Bachelor's degree in Marketing, Business, or related field Preferred • Experience marketing to finance professionals, e-commerce managers, or tax professionals • Knowledge of sales tax compliance or financial regulatory landscape • Familiarity with e-commerce platforms (Shopify, Amazon) and financial systems (QuickBooks, NetSuite) • Experience with partner marketing programs and channel development • HubSpot and/or Salesforce experience Why You'll Love Working at Kintsugi • Mission-driven team focused on solving real pain points for businesses • Opportunity to shape our events and partnerships strategy from the ground up • Work with innovative AI technology that's disrupting an established industry • Collaborative environment with direct access to leadership • Competitive salary and benefits package • Remote-friendly with flexible work arrangements Key Performance Indicators • Number and quality of leads generated through events and partnerships • Conversion rate of event/partnership leads to opportunities and closed deals • Expansion of partner ecosystem in target markets • Growth in referred business through partnerships • Recognition and thought leadership presence at industry events • Increased brand awareness in target segments