Marketing Executive

Location: Poole, Dorset (hybrid with up to 2 days working from home after successful training) Hours: 37.5 per week Working pattern: Monday - Friday 9:00 until 17:00 Main Purpose The role holder is responsible for day-to-day marketing activity, maintenance, process improvements and delivery of designated trading tasks, programmes and projects. Proactively support trading management on a dynamic and agile basis in order to deliver value added commercial activity required to achieve growth and divisional marketing KPIs across the group. Duties and Responsibilities Delivery of day-to-day group trading activity as briefed by trading management as part of managed service, including, but not limited to: Website content changes/improvements Producing and publishing institutional and rich informational content Product launches Re-merchandising of products and categories, including adding images Re-pricing Categorisation Fixing errors Algolia search term management Thoroughly proof marketing materials Expediently and diligently address and resolve marketing tickets via JIRA. Building and sending market-leading email marketing campaigns and programmes which deliver on commercial objectives and are highly accurate, following briefs from trading management. Supporting trading managers with the production of printed marketing materials. Monitoring of core advertising and website performance, reporting to trading managers as necessary. Conduct regular competitor and market analysis, reporting back to trading managers as necessary. Supporting in execution and sign off of commercial trading activity. System administration to support trading activity and maintain group databases, including product, website, and customer data. Supporting Trading Managers on monthly commercial reporting, KPIs and analysis as well as reporting back on the effectiveness of trading activity as required. Supporting business development where necessary on new website builds and additional commercial opportunities including new resellers, marketplaces, outlets, and Axent. Support CX team with alternative advertising efforts when required. Proactively contributing to the improvement and development across day-to-day trading activity and processes to help drive commercial success, expediency, and efficiency. Proactively recommend changes to the Marketing Services Team Leader regarding internal processes and ways of working, to improve efficiency and effectiveness of the role and/or team. To undertake any other reasonable duties, as required by management. Person Specification Qualifications A relevant CIM marketing qualification, marketing degree or equivalent marketing experience [Essential] Skills Attention to detail and high level of accuracy in delivering high quality work [Essential] Adaptability and the willingness to be flexible in a dynamic working environment [Essential] Ability to work at pace, under pressure and to tight deadlines [Essential] To apply marketing principles in a pragmatic, efficient way [Essential] Ability to undertake research and write clear, concise marketing material that adds value [Essential] Ability and confidence to make recommendations and suggestions for internal process and efficiency improvements [Essential] Strong communication skills [Essential] Ability to gather, manipulate and analyse data in order to inform decisions [Essential] Interpersonal skills and ability to foster strong working relationships [Essential] High level of IT proficiency, including MS Office (inc. Excel) and other tools such as Business Objects and Power BI [Essential] Proficiency with ERP systems including product and data management [Desirable] Proficiency with tools such as Business Objects and Power BI [Desirable] Proficiency with use of workflow reporting tools such as JIRA [Desirable] Knowledge Knowledge of relevant commercial and direct marketing concepts [Essential] Relevant product and customer knowledge in the markets that PBH operates [Desirable] Experience Relevant marketing experience [Essential] Experience working collaboratively with internal colleagues and stakeholders to achieve favourable outcomes [Essential] Experience of working in a shared service team [Desirable] Benefits Hybrid working (up to 2 days working from home after successful training) 25 days holiday per annum (including Christmas closure) rising to 26 days after 5 years and 27 days after 10 years, plus bank holidays (pro-rated for part-time staff) £200 per annum for health and wellbeing activity / gym membership (after 1 year of service) Voucher awards for ideas Quarterly prize draw (after 1 years service) Social committee organising departmental events and activities Summer BBQ and/or Christmas party for whole company and partners Free parking Modern offices with kitchen and break facilities Community / Charity day with line manager approval after successful probation Opportunity to get involved with events and initiatives to support local charities 1 piece of PBH branded merchandise as a welcome / thank you for being part of the PBH team! 10% discount at a local independent gym Ongoing support, development and training in line with needs of the role and business. Financial support to cover cost of specialist eyesight tests for DSE users & glasses for DSE use (including frames that cost up to £50) Auto-enrolment for eligible staff - 8% Pension with NowPensions – (3% Employer & 5% Employee on qualifying earnings)