Marketing Executive
- Salary
- £32KGBP per year
- Hiring from
- United Kingdom
- Work type
- Hybrid
- Posted
- Sep 29, 2026
Is this job info correct?
Job Purpose – Marketing Executive - Language Testing
Are you a marketer with a flair for delivering impactful campaigns that resonate with universities, agents, distributors, governmental stakeholders, employers, and international students? Do you enjoy owning projects end-to-end and becoming a product expert within a fast-moving, global environment?
Oxford International Digital Institute is seeking a Marketing Executive to support the growth of the Oxford English Language Level Test (Oxford ELLT) and Oxford ELLT Spotlight across established destination markets and strategic growth markets.
In this role, you will support the delivery of integrated marketing campaigns across B2B, B2B2C, and B2C audiences. You will play a key role in raising awareness, driving adoption, strengthening partner engagement, and supporting revenue growth across priority global markets.
You will support both recognition-focused marketing initiatives in established destination markets and demand-generation activities in emerging source and domestic markets.
Working closely with Language Testing Sales, Partnerships and Product teams, you will help deliver marketing programmes that generate demand, increase partner engagement, strengthen institutional recognition, support agent and distributor activation, and drive test registrations and revenue growth.
This role will focus primarily on Oxford ELLT and Spotlight, while supporting wider OIDI marketing initiatives where required.
Are you a marketer with a flair for delivering impactful campaigns that resonate with universities, agents, distributors, governmental stakeholders, employers, and international students? Do you enjoy owning projects end-to-end and becoming a product expert within a fast-moving, global environment?
Oxford International Digital Institute is seeking a Marketing Executive to support the growth of the Oxford English Language Level Test (Oxford ELLT) and Oxford ELLT Spotlight across established destination markets and strategic growth markets.
In this role, you will support the delivery of integrated marketing campaigns across B2B, B2B2C, and B2C audiences. You will play a key role in raising awareness, driving adoption, strengthening partner engagement, and supporting revenue growth across priority global markets.
You will support both recognition-focused marketing initiatives in established destination markets and demand-generation activities in emerging source and domestic markets.
Working closely with Language Testing Sales, Partnerships and Product teams, you will help deliver marketing programmes that generate demand, increase partner engagement, strengthen institutional recognition, support agent and distributor activation, and drive test registrations and revenue growth.
This role will focus primarily on Oxford ELLT and Spotlight, while supporting wider OIDI marketing initiatives where required.
Main Duties and Responsibilities
- Supporting marketing initiatives that contribute to revenue growth and partner acquisition.
- Driving engagement and adoption across universities, employers, agents, distributors, government stakeholders and student audiences.
- Delivering integrated marketing campaigns on time, on budget and to a high standard.
- Increasing partner engagement and activation through targeted campaigns, sales enablement and co-marketing initiatives.
- Supporting test registrations, lead generation and marketing contribution to pipeline growth.
- Maintaining consistent and accurate product positioning across all channels and markets.
- Using data, market intelligence and customer insights to improve campaign performance and conversion rates.
Collateral & content development
- Develop and maintain partner enablement materials, including agent toolkits, distributor campaigns, recognition communications and co-branded marketing assets.
- Support the promotion of new institutional recognition, partnership wins and customer success stories.
- Create audience-specific content designed to support awareness, engagement, adoption and conversion throughout the customer journey.
Customer Insights & Market Research
- Support the collection and analysis of market, competitor, regulatory and customer intelligence.
- Monitor trends across international education, English language assessment and workforce testing sectors.
- Assist in identifying growth opportunities across established destination markets and emerging source and domestic markets.
Digital Marketing
- Support Senior Marketing Manager in developing and executing segmented email marketing campaigns for organizational and institutional stakeholders, including agents, distributors, and partners, to drive engagement, retention and lead conversion.
- Support the planning and execution of integrated marketing campaigns designed to increase awareness, generate qualified leads, support partner retention, and contribute to Oxford ELLT and Spotlight revenue growth.
- In collaboration with the HubSpot team and Senior Marketing Manager, develop campaign workflows, templates, content production, deployment, and performance reporting. Ensuring best practices in data hygiene, GDPR compliance, and marketing automation (experience with HubSpot is a plus).
- Alongside Senior Marketing Manager, maintain content and optimise relevant B2B pages on our website (WordPress and Elementor experience is a plus).
- Support Senior Marketing Manager in delivering reports for website and email performance.
Event support
- Support the activation of Oxford ELLT and Spotlight at global industry events, conferences, webinars and partner engagements.
- Help maximise brand visibility, lead generation and partner engagement opportunities before, during and after events.
Stakeholder Management
- Support the Senior Marketing Manager in coordinating internal stakeholder engagement, including planning meeting agendas, managing follow-up actions, and ensuring timely and consistent communication across Business Development, Partnerships, Marketing, and Senior Leadership teams. Help maintain alignment and momentum on key projects through clear planning and proactive support.
- Working closely with Senior Marketing Manager to ensure smooth communications with internal and external stakeholders, being a key point of contact for marketing administration requests such as website updates, marketing portal support and marketing collateral distribution.
- Undertake any other responsibilities commensurate with the grade of the post which may be required from time to time.
Person Specifications
Legal status
- Eligibility to live and work in the UK
- Undergo an Enhanced DBS disclosure check or overseas equivalent.
Qualifications
- • Educated to degree level
- • A professional marketing qualification.
Experience and knowledge
- Proven hands-on experience in a marketing role (preferably in a revenue/sales-driven environment)
- Development of collateral and sales materials
- Strong eye for detail and design sensibility
- Good understanding of GDPR and data compliance
- Copywriting for professional and digital audiences
- Running multi-channel campaigns, including online and offline
- Website CMS (and SEO) content development
- Experience using marketing automation platforms (HubSpot preferred)
- Understanding of international student recruitment, education agents and pathway ecosystems.
- Experience in demand generation, lead generation or growth marketing activities.
- Experience supporting channel, partner or distributor marketing programmes.
Skills and Abilities
- Strong verbal and written communication
- Interpersonal and stakeholder management skills
- Experience using marketing analytics and reporting tools to evaluate campaign effectiveness.
- Excellent time and project management
- Ability to work collaboratively and independently
- Proficient use of Microsoft 365 programs including; Microsoft Word, Excel, PowerPoint, Outlook, Teams and OneDrive.
- Able to prioritise and respond effectively to new challenges at short notice
- Proficient in Canva
- Experience with Wordpress
Personal qualities
- Organised, proactive, and results-driven
- Creative, with an eye for detail
- Flexible and adaptable to changing priorities
- Committed to high standards
- Resilient and confident working across global teams
Disclaimer
This job description is provided as a guide to the role. It is not intended to be an exhaustive description of duties and responsibilities and may be subject to periodic revision.
Oxford International is committed to safeguarding and promoting the welfare of children. Recruitment checks, including checks with past employees, are undertaken in accordance with our Recruitment and Selection policy.
Oxford International is an equal opportunity employer. Every applicant and employee has the same opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.
We reserve the right to close this vacancy earlier than the advertised closing date should we receive a high volume of suitable applications. We therefore encourage interested candidates to apply as early as possible.
We reserve the right to close this vacancy earlier than the advertised closing date should we receive a high volume of suitable applications. We therefore encourage interested candidates to apply as early as possible.