Marketing Executive (M/F/D)

About icligo

icligo is an innovative platform connecting travellers with independent and highly qualified travel consultants.

Founded in 2014, our Portuguese multinational has grown into a technology-driven company, committed to delivering seamless travel experiences while embracing a culture of collaboration, innovation, and continuous improvement.

About the role

As our Marketing Executive, you will work closely with the Marketing Manager to execute icligo’s marketing strategy, coordinate cross-functional initiatives and ensure consistent brand communication across all channels and markets.

You will collaborate with Design, Social Media, Content, Product, Commercial and other internal stakeholders to deliver integrated campaigns that support business growth and community engagement.

Key responsibilities

• Support the development and continuous evolution of icligo’s marketing strategy and annual marketing plan.


• Ensure that every communication produced by iCliGo reflects the company's brand positioning, messaging framework and quality standards.


• Translate business objectives into integrated marketing campaigns and actionable initiatives.


• Plan, coordinate and execute multi-channel marketing campaigns across email marketing, social media, paid media, website, events and internal communications.


• Act as the final quality control for marketing and communication materials, ensuring consistency, accuracy and alignment with iCliGo's brand guidelines before publication.


• Coordinate the marketing calendar, ensuring alignment across Marketing, Design, Content and other business teams.


• Prepare campaign briefs and coordinate the production of marketing assets with internal and external stakeholders.


• Ensure brand consistency and messaging across every customer and community touchpoint.


• Review, adapt and optimize marketing copy, presentations and internal communications.


• Support the localization and adaptation of marketing materials for international markets.


• Collaborate with international teams and external partners on strategic marketing initiatives.


• Support product launches, brand activations, community initiatives and corporate events.


• Monitor campaign performance and marketing KPIs, providing insights and recommendations for continuous optimization.


• Analyze customer behaviour, campaign performance and market trends to identify growth opportunities.


• Work with CRM, automation and digital marketing platforms to improve campaign effectiveness and customer engagement.


• Explore new technologies, including AI-powered marketing tools, to increase productivity, creativity and marketing performance.

What we’re looking for

• Degree in Marketing, Communication, Business or a related field.


• 3 to 5 years of experience in Marketing, Growth Marketing or Integrated Marketing roles.


• Experience managing multi-channel marketing campaigns from planning to execution.


• Strong understanding of digital marketing principles and campaign performance analysis.


• Experience with Google Analytics, Google Search Console and website performance monitoring.


• Experience working with CRM, marketing automation and email marketing platforms.


• Knowledge of WordPress, HTML and CMS management.


• Strong copywriting, editing and storytelling skills.


• Experience using AI tools to support content creation, campaign execution and productivity.


• Analytical mindset with the ability to transform data into actionable insights.


• Excellent project management and organizational skills.


• Strong stakeholder management and cross-functional collaboration skills.


• Ability to manage multiple priorities in a fast-paced environment.


• Proactive, solution-oriented and continuously curious mindset.


• Experience with Meta Ads, Google Ads or other advertising platforms is highly valued.


• Fluent English is mandatory; additional languages like Spanish and French is a plus.

Benefits

• Competitive salary based on experience and expertise


• Annual performance-based bonus


• Private health insurance


• Meal allowance


• 2 extra days of annual leave (including your birthday off)


• Hybrid working model


• Monthly utility allowance to support your remote working arrangement


• Access to the Udemy academy


• Travel perks at net rates