Senior Executive Product Owner, Marketing Data & Audience Platform (m/f/d)

At SIXT, we're transforming how our marketing teams find, understand, and activate their audiences - and we need a sharp, forward-thinking Senior Product Owner to make it happen. You will own the Marketing Data & Audience Platform, the product at the heart of our CRM, SEA, and Display operations, spanning our Customer Data Platform, CRM data layer, and audience management capabilities. Your mission is to turn fragmented marketing data into a reliable, scalable asset that gives our teams a real competitive edge. If you're passionate about data, MarTech, and the future of AI-driven marketing operations, this is your chance to make a lasting impact at one of Europe's most dynamic companies. Apply now and join Team Orange in Lisbon! YOUR ROLE AT SIXT You own the full product backlog across the Marketing Data & Audience Platform - including the CDP, CRM data layer, and audience management capabilities - prioritizing initiatives that serve CRM, SEA, and Display teams You are the single point of accountability for CRM data quality and completeness, defining data standards, monitoring data health, and driving remediation initiatives You lead the CDP roadmap from vendor evaluation and setup through to identity resolution, data ingestion pipelines, segment architecture, and consent compliance You act as the primary interface between marketing channel teams and the engineering/data team, translating business needs into technical requirements and vice versa You enable SEA and Display teams to build and activate high-performing audiences, including lookalike, suppression, and first-party data activations across ad platforms You actively scout and evaluate agentic AI solutions for marketing data workflows, running proof-of-concepts and building the business case for AI-driven audience creation, data quality automation, and campaign optimization YOUR SKILLS MATTER Experience You bring 3-6 years in product ownership or product management in a data-intensive or MarTech environment, with hands-on agile experience including backlog management, user story writing, and sprint ceremonies Knowledge You have a strong understanding of CDP concepts, CRM data models, and audience management for digital advertising, including SEA and Display/Programmatic channels Data Expertise You are familiar with data quality frameworks, data governance practices, and GDPR/consent management requirements in a MarTech context Tools/Systems Experience with CDP platforms such as Segment, Tealium, Salesforce CDP, or mParticle, as well as Google Ads, DV360, or Meta Ads data integrations, is a plus Background A background in data engineering or analytics (SQL, data pipelines, BI tools) and experience with AI/ML applications in marketing such as predictive audiences or LLM-powered automation are advantageous Soft Skills You communicate fluently in English and are equally comfortable working with engineers and marketers, combining strong stakeholder management with genuine curiosity about AI and automation in marketing technology WHAT WE OFFER The SIXT Lisbon Experience Two of Lisbon's most exciting hubs — Factory Lisboa in Beato and ARTs Lisboa in Parque das Nações — are where you'll find your new home base. Expect a fast-paced, international atmosphere where ideas flow freely, people genuinely look out for each other, and no two days feel quite the same Community & International Environment Join a truly global workplace with colleagues from many nationalities. Regular team events, community activities, and inspiring talks with internal and external speakers make our Lisbon hubs more than just an office Flexibility & Modern Work Setup Benefit from a hybrid working model with two office days per week and flexible working hours. Our modern offices are designed for collaboration while allowing you the flexibility to work in the way that suits you best AI at your fingertips From day one, you'll have access to Claude by Anthropic and SIXTgpt, SIXT's own AI platform, to supercharge your work. We invest in every team member's AI journey: encouraging experimentation, building knowledge, and making sure you're ahead of the curve Time Off & Wellbeing Enjoy 28 vacation days per year, an additional day off on your birthday, one volunteer day annually, and private health insurance that also covers your spouse and children free of charge Everyday Benefits Receive a yearly Coverflex allowance and a daily meal allowance to make life a little easier every day Employee Perks Get exclusive rates on all SIXT services, with special discounts extended to your family and friends. Because great perks are even better when you can share them About us: We are a globally leading mobility service provider with a revenue of €4.00 billion and around 9,000 employees worldwide. Our mobility platform ONE combines our products SIXT rent (car rental), SIXT share (car sharing), SIXT ride (taxi, ride, and chauffeur services), and SIXT+ (car subscription), giving our customers access to our fleet of 350,000 vehicles, the services of 4,000 cooperation partners, and around 5 million drivers worldwide. Together with our franchise partners, we are present in more than 110 countries at 2,000 rental stations. At SIXT, top-tier customer experience and outstanding customer service are our highest priorities. We believe in true entrepreneurship and long-term stability and align our corporate strategy with foresight. Get started with us and apply now!