Marketing Generalist

Role: Marketing Generalist

Contract: Full-time Remote Contractor (160 hours monthly)

Business Hours: Monday through Friday

Rate: $9 - $11.25 hourly / $1,440 – $1,800 monthly (Salary is negotiable depending on experience and location)

Availability to Start: Immediately

Company Profile

This established Maryland-based mental health and rehabilitation center specializes in delivering compassionate, patient-centered care for individuals seeking support with psychiatric conditions, substance abuse recovery, and physical rehabilitation. With a strong focus on personalized treatment, the center provides services in psychiatric rehabilitation, substance abuse programs, sports therapy, and medication-assisted treatment.

What You'll Do

As a Marketing Generalist, you will execute go-to-market and growth strategies while managing end-to-end campaigns across email, social media, content, SEO, and partnerships. You will support both B2B and B2C audiences, using data-driven strategies, A/B testing, and continuous optimization to increase brand visibility, engagement, registrations, and partnerships. Responsibilities include, but are not limited to:

GTM Execution & Launch Management

• Optimize and manage the go-to-market strategy for the Learning Management System (LMS) rollout to new user segments (e.g., schools, juvenile justice systems, sports organizations).
• Execute visibility and acquisition campaigns (email, social, partnership outreach) to drive new user registrations.
• Own the end-to-end launch of new platform features (e.g., student-athlete curriculum, juvenile justice module).
• Build and manage landing pages, registration forms, and automated email sequences required for targeted user acquisition.
• Ensure all marketing assets, campaigns, and announcements go live on the agreed-upon launch date without delays.

SEO & Organic Authority

• Actively secure high-authority backlinks, with a specific focus on .edu domain partnerships to improve search engine ranking and site trust.
• Audit and optimize the website's content for target keywords relevant to student-athletes and educational institutions.

Content Engine & Editorial Calendar

• Maintain a 30-day rolling content calendar that tracks all campaigns, newsletters, blog posts, social media posts and email distributions.
• Draft and design all campaign materials, including educational blog content, social media posts (copy, graphics and short-form videos), and email copy, ensuring brand consistency.
• Adapt core curriculum into unique messages tailored to the specific needs of diverse audiences (Student-Athletes, Parents, School Administrators).

Conversion Optimization (CRO)

• Monitor the user journey from landing page visit to completed registration.
• Working with Engineering to A/B test landing page headlines, CTA button text, and email subject lines to continuously improve visitor-to-registration rates.
• Working with Engineering to identify where users drop off in the sign-up process and implement a new funnel strategy to improve the conversion flow.
• Deliver a monthly report summarizing key growth metrics (leads generated, partnership status, SEO ranking, and conversion rates).
• Analyze campaign performance and recommend adjustments to budget, messaging, or channel strategy based on what the data shows.

What You Should Have

Must-haves:

• At least 3 years of experience in the Digital Marketing industry as a Marketing Generalist, Marketing Manager, Content Creator or any similar position.
• At least 1 year of experience working in a remote, global setup with a North America-based company.
• Proven track record of growth marketing (B2B or B2C) within the EdTech, Learning Management Platforms, or Professional Services sector.
• Proven experience in planning and executing go-to-market strategies, taking a project from concept to live, ensuring all campaigns are created, launched, and tracked accurately.
• Proven ability to build and maintain an omnichannel content calendar (blogs, newsletters, social media posts, email flow, etc).
• Ability to create branded visual content, including graphics and basic short-form videos that align with a professional educational brand.
• Skill in writing tailored copy (captions and educational content) that can adapt between professional/academic tones and student-athlete audiences.
• Proven ability to take rough concepts from leadership and efficiently turn them into polished, high-quality content.
• Strong understanding of Facebook, Instagram, and LinkedIn marketing; hands-on experience with Meta Business Suite and multi-channel scheduling tools (eg, Hootsuite).
• Hands-on experience managing email marketing (newsletters/automated sequences) using tools like Klaviyo, Mailchimp, or GoHighLevel.
• Familiarity with basic SEO/link-building strategies and website optimization strategies.
• Comfortable tracking data to monitor campaign performance and validate marketing spend and efforts, with the ability to pivot strategies based on performance metrics.
• Excellent written and verbal English skills (clear, professional, and client-facing).

Technology Specifications:

• Minimum 100 Mbps Internet Speed
• Windows 11 or macOS 15 Sequoia
• Minimum Intel i5 8th gen with 8GB RAM or Apple M1 chip with 8GB RAM
• Webcam and Headset
• Designated Office Space in your Home

Nice-to-haves:

• Previous work with Learning Management Systems (LMS) or high-volume content delivery platforms.

Who You Are

We hope you are someone who:

• Translates complex educational or athletic development concepts into clear, engaging content that resonates with both students and administrators.
• Is a creative doer who can turn rough ideas into high-quality graphic or video assets quickly.
• Is a self-starter who can work autonomously to develop new content ideas, campaign experiments, and strategies to drive more registrations.
• Maintains high standards for quality, ensuring accuracy, timely scheduling, and seamless execution across all published content.