Marketing / Growth Analyst

Prop Firm Match Global FZCO is a leading platform for discovering, comparing, and selecting top proprietary trading firms. We provide traders with tools and features to easily compare challenge details, read verified reviews, see accurate payout data, and much more. We're a fast-moving, fully remote team with members from all around the world caring deeply about the quality of what we build. Our culture values ownership, clear communication, and practical impact over fluff. Whether you're a trader, technologist, marketer, or operator - your work here shapes how thousands of users find and trust prop firms. About the department Data & Analytics is the function that turns raw business data into decisions. We own the data platform, product analytics, marketing attribution, and revenue operations analytics. Our current priority is building reliable data infrastructure that supports both day-to-day reporting and the next wave of AI-driven workflows at PFM. About the role Improve acquisition efficiency, budget allocation, and market expansion decisions by connecting channel activity to user quality, conversion, commission revenue, and long-term value. Turn marketing performance data into clear recommendations on where to spend, scale, pause, or test next. Performance objectives Objective 1 - Own marketing analytics across channels Outcome: Reliable, consistent reporting across paid ads, email, SEO, lifecycle, organic/social, and market expansion. Typical tasks: Produce weekly marketing performance updates. Maintain channel-, country-, campaign-, and audience-level dashboards. Investigate anomalies and surface trends. Translate raw performance data into clear narratives. Objective 2 - Build attribution and unit economics models Outcome: Marketing activity is linked clearly to commission revenue and lifetime value. Typical tasks: Build and maintain attribution models. Analyse ROAS, CAC, LTV, retention, and payback by channel/country/campaign/segment. Quantify the financial impact of marketing decisions. Partner with Finance to align attribution to revenue recognition. Objective 3 - Identify growth opportunities and monitor anomalies Outcome: Wasted spend is reduced; new markets and segments are scaled faster. Typical tasks: Identify opportunities across countries, segments, channels, landing pages, and messaging. Proactively monitor anomalies and flag before spend is wasted. Recommend reallocation of budget toward higher-ROI surfaces. Document and track recommendations through to adoption. Objective 4 - Support CRO and experimentation Outcome: Better targeting, messaging, and channel mix; higher conversion across paid and organic surfaces. Typical tasks: Partner with Growth and Marketing on experimentation and budget allocation. Define measurement plans for new campaigns before launch. Support landing-page experimentation and conversion analysis. Quantify experimental lift post-launch.