Marketing & Growth Intern

FirstPass AI is an AI-powered hiring intelligence platform designed to help organizations make faster, smarter and more informed talent decisions through AI-driven screening, interviews, candidate matching and hiring insights.

As we launch FirstPass AI Saudi and expand our presence across the GCC, we're looking for ambitious talent who want to experience what it takes to position, launch and grow an AI technology brand from the ground up.

About the Opportunity

We are looking for a creative, commercially minded Marketing, Brand & Growth Intern to support our Go-to-Market (GTM) launch in Saudi Arabia.

This is not a traditional marketing internship focused only on social media posting.

You will help shape how FirstPass AI is positioned in the market, support high-impact awareness campaigns, build our digital presence and contribute to marketing initiatives that translate brand visibility into qualified business leads.

You will work closely with the founding and commercial teams, gaining hands-on exposure to brand building, product marketing, growth strategy and B2B/B2C customer acquisition.

Key Responsibilities

1. Brand Positioning & GTM Support

• Support the development and execution of FirstPass AI Saudi's brand positioning during the market launch.
• Help translate our value proposition into clear, compelling messaging for employers, recruiters, universities and job seekers.
• Conduct competitor and market research to identify positioning and differentiation opportunities.
• Support product launch campaigns and market-entry initiatives.

2. Brand Awareness & Market Visibility

• Contribute to the development of an aggressive, structured brand awareness plan across relevant digital channels.
• Support LinkedIn campaigns, thought-leadership initiatives, product announcements, webinars and strategic events.
• Identify creative opportunities to increase brand recognition within the Saudi HR, recruitment and technology ecosystems.
• Collaborate with the Content Creation team to maintain consistent brand messaging and visual identity.

3. Growth Marketing & Lead Generation

• Design and support awareness-to-lead-generation campaigns targeting B2B and B2C audiences.
• Assist in developing landing pages, campaign messaging, lead magnets and conversion initiatives.
• Work closely with the Sales & Partnerships team to align marketing campaigns with commercial priorities.
• Support lead nurturing and customer acquisition initiatives.
• Track campaign-generated leads and contribute to improving lead quality and conversion.

4. Marketing Analytics & Optimization

• Monitor campaign performance, reach, engagement, website traffic and lead generation.
• Prepare periodic marketing performance reports.
• Identify opportunities to improve campaign effectiveness and conversion rates.
• Support testing different messages, channels and campaign formats.

What We're Looking For

• Current student, COOP candidate or fresh graduate in Marketing, Business, Communications or a related field.
• Strong interest in branding, growth marketing, AI and technology startups.
• Creative thinking combined with a commercially driven mindset.
• Familiarity with LinkedIn, digital marketing and social media platforms.
• Good research, writing and analytical capabilities.
• Comfortable using tools such as Canva, Google Analytics, HubSpot or similar platforms (an advantage, not mandatory).
• Strong communication skills in English and Arabic.
• Self-motivated, proactive and willing to experiment and learn.

Previous professional experience is not required.

What Success Looks Like

Your contribution will be evaluated across three connected outcomes:

1. Brand Positioning

Clear, consistent market messaging and stronger brand identity

1. Market Awareness

Increased relevant reach, visibility and audience engagement

1. Lead Generation

Marketing-generated inquiries, qualified leads and measurable campaign conversions

Our philosophy: Awareness creates interest. Interest generates leads. Leads create commercial opportunities.

What You'll Gain

• Direct exposure to launching an AI-powered SaaS business.
• Practical experience in GTM strategy and brand positioning.
• Hands-on involvement in real awareness and lead-generation campaigns.
• Opportunity to collaborate directly with the founding and commercial teams.
• Remote-first working environment.
• Mentorship, learning and professional development.
• Exposure to the Saudi and GCC technology ecosystem.
• Potential consideration for future opportunities based on performance and business needs.