Marketing & Influencer Outreach VA

About the Role We are a fast-growing children's nutrition brand sold through major retailers and our own website. We're looking for a creative and highly organized Marketing & Influencer Outreach VA to support the day-to-day execution of our TikTok-first organic content strategy, creator partnerships, and email marketing. This role is approximately 80% social media, TikTok, and influencer outreach and 20% email marketing via Klaviyo . The ideal candidate takes ownership of recurring marketing activities without requiring constant direction. Work Structure & Requirements Location: Remote / Virtual Schedule: Full-time (35 hours per week) Time Zone: EST business hours Compensation: $10 USD per hour Key Responsibilities 1. TikTok, Social Media & Influencer Marketing (80%) Take primary ownership of the day-to-day execution of our TikTok presence Edit founder, brand, and UGC footage into engaging short-form videos using CapCut, Canva, or similar tools Identify strong hooks, trends, formats, and editing styles that can be adapted to our brand voice Repurpose high-performing TikTok content into Instagram Reels and other social channels Schedule and publish social content consistently Write engaging captions, hooks, and social copy aligned with our brand voice Monitor TikTok performance and identify which topics, formats, and creative approaches are gaining traction Research relevant TikTok creators within parenting, wellness, nutrition, family, and lifestyle categories Conduct personalized influencer outreach and follow-ups Coordinate product gifting and creator collaborations Maintain an organized influencer database and track outreach, responses, and partnerships Manage creator deliverables and ensure agreed TikTok/UGC content is received on time Organize UGC assets and track content usage rights Identify strong creator content that can be repurposed across TikTok, paid media, email, and other channels Upload, format, and publish approximately one blog article per week Use AI tools to support content ideation, drafting, and repurposing where appropriate 2. Email Marketing (20%) Build and schedule email campaigns in Klaviyo Maintain the email campaign calendar Write and edit email copy in line with our brand voice QA campaigns before launch and support audience segmentation Run A/B tests across subject lines, copy, and creative Build, update, and optimize automated Klaviyo flows including Welcome, Abandoned Cart, Post-Purchase, Win-Back, and Replenishment flows Monitor basic campaign performance and identify opportunities for improvement Required Skills & Experience Experience: 2+ years in TikTok marketing, social media, influencer marketing, content marketing, or digital marketing Video: Strong hands-on experience creating and editing TikTok and short-form video content; comfortable editing with CapCut, Canva, or similar tools Influencer: Experience researching, sourcing, and conducting outreach to TikTok creators and influencers; good understanding of UGC and what makes creator content effective Email: Experience with Klaviyo or another email marketing platform Communication: Strong written English and ability to write natural, engaging social and email copy Tools: Comfortable using AI tools such as ChatGPT or Claude to improve efficiency Industry: Experience with CPG, wellness, nutrition, food, or e-commerce brands is a strong advantage