Marketing Lead

StrideWell is an AI-powered, multi-tenant B2B2C SaaS platform that helps service businesses such as gyms, physiotherapy and therapy practices, and coaching firms keep the clients they've worked so hard to win.

Client churn is the silent killer of service businesses. StrideWell tackles it head-on with a platform built around accountability and gamification: businesses set structured goals for their clients, track engagement through a branded portal and mobile app, run promotional campaigns with public landing pages and QR sharing, and use AI-driven churn prediction to identify at-risk clients before they leave.

We're at the exciting early traction stage: demos are being booked with real gyms and physiotherapy practices, pitch materials and sales playbooks are in place, and the product is ready to be put in front of a much bigger audience. That's where you come in.

▪ Proven experience in B2B SaaS marketing, ideally at an early-stage startup or as an early marketing hire.

▪ Demonstrable track record of generating leads/demos/pipeline; you can point to numbers, not just activity.

▪ Strong copywriting and content skills; able to write persuasively for busy small-business owners.

▪ Hands-on experience with at least two of: paid social, Google Ads, SEO/content marketing, email marketing/automation, community or field marketing.

▪ Comfort with marketing analytics, tracking funnels, attribution basics, and reporting on ROI.

▪ Self-directed and resourceful: able to plan, execute, and iterate with minimal supervision.

▪ Genuine interest in the fitness, wellness, or health services sector (experience marketing to gyms, clinics, or studios is a strong plus).

▪ Based in Nigeria, with strong knowledge of the Nigerian SMB and fitness/wellness landscape.

▪ Experience marketing to SMB service businesses (gyms, clinics, salons, studios).

▪ Familiarity with product-led or demo-led sales motions.

▪ Basic design skills (Canva/Figma) for producing collateral quickly.

▪ Experience with CRM and outreach tooling (e.g. HubSpot, Apollo, Mailchimp or similar).

▪ Understanding of AI/LLM products and how to communicate their value without hype.

▪ Bachelor's degree in Marketing, Business, Communications, or a related field or equivalent demonstrable experience (a strong portfolio and results matter more to us than certificates).

▪ 2+ years of relevant marketing experience preferred (exceptional candidates with less will be considered).

▪ Professional certifications (e.g. CIM, Google Ads, HubSpot) are a bonus, not a requirement.

▪ The chance to define the marketing function of a genuinely differentiated product from day one.

▪ Direct collaboration with a technical founder, short feedback loops, zero bureaucracy, real ownership.

▪ A product with live traction and warm prospects already in the pipeline.

▪ Competitive salary

▪ Hybrid (Two days on-site and three days remote)

Send the following to [email protected] with the subject line “Marketing Lead [Your Name]”:

1. Your CV and LinkedIn profile.

2. A three-minute video note on how you'd get StrideWell its next 20 qualified demos.

3. One example of marketing work you're proud of, with the results it achieved.