MARKETING MANAGER

ABOUT THE JOB

Want to lead marketing for one of Europe's most exciting and purposeful brands?

VEDIC LAB® is on a mission to stop women's hair loss through the unique integration of Ayurvedic herb science and Swiss biotechnology. Powered by patented formulas, the brand has become one of the fastest-growing in Europe, earning 60+ awards and endorsements from leading experts. We've moved fast, with DTC as our main growth engine and proven excellence across marketplaces and leading pharmacies as well.

To power our ambitions, we're now looking for our Marketing Manager.

You will own all consumer communication and campaigns for the brand end-to-end, reporting directly to the Founder, and be the voice that carries VEDIC LAB from a fast-growing DTC challenger to a $100M+ global category leader.

If you think in campaigns and calendars, believe every email and touchpoint is a chance to build a relationship with a customer, and want to build a brand's voice from the ground up — this is your career-defining role.

WHAT YOU WILL LEAD

Consumer Communication & Campaign Planning

• Plan and own all consumer communication end-to-end for the brand, across every channel and touchpoint.
• Build and manage the annual marketing calendar, translating brand priorities into a clear, always-on campaign roadmap.
• Own the overall content overview, ensuring every piece of content ladders up to campaign and brand goals.
• Partner closely with the Founders and growth team to align messaging with acquisition and retention priorities.

Brand Voice & Cross-Functional Execution

• Act as the guardian of brand voice across DTC, marketplaces, and pharmacy channels.
• Collaborate with design, growth, and retention teams to ensure campaigns are cohesive from concept to send.
• Bring native-level fluency in both English and German to craft messaging that lands authentically in our core DACH market and beyond.

Organic Momentum

• Own all organic momentum for the brand: social, community, and earned channels.
• Build a content and communication engine that compounds organic reach without paid dependency.
• Lead from the front on email campaign writing, setting the standard for tone, clarity, and conversion.

Strategic Partnerships

• Plan and lead execution brand building and revenue generating partnerships in the DACH market.
• Identify and engage with external PR opportunities for the brand.
• Participate in new product ideation and roadmap.

REQUIREMENTS

• 5–10 years of experience in brand marketing roles.
• Deep beauty sector experience is a must.
• Must be located in European time zone, with willingness to work from home/ remote.
• Native or fluent in both English and German, written and spoken both.
• A start-up friendly working mindset: comfortable with ambiguity, speed, and doing the doing, not just directing it.
• An entrepreneurial operator who takes ownership and solves problems autonomously in a fast-scaling, multi-market brand.

WHY JOIN VEDIC LAB®

Joining VEDIC LAB® in this key role gives you an excellent opportunity to shape the voice of a proven brand at a defining moment in its growth:

• Competitive remuneration.
• Access to shares in a fast-growing company.
• An exceptional learning ground for next-generation brand building.