Marketing Manager

Title: Marketing Manager Location: Burbank, California Type: Full-time Benefits: Medical, dental, vision, life insurance, 401(k) Salary: $82,000 - $87,000 Position Overview : The Marketing Manager, Memberships is responsible for growing and engaging Mythical’s DTC member-based community, Mythical Society, focusing on retention, acquisition, product marketing and community management. This role will work cross-functionally and will report directly to the Director, Marketing. Responsibilities: Marketing: In partnership with Director, Marketing, develop and lead go-to-market and O+O promotional campaigns that drive acquisition and retention. This includes defining target campaign audiences, identifying effective marketing placements, analyzing success metrics and key performance indicators (KPIs). CRM: Manage CRM strategy in partnership with the Director, Marketing, including analytics, day-to-day support of email campaigns, SMS and database management while optimizing subscription flows, and developing personalized lifecycle campaigns that deepen user engagement and increase lifetime value. Social: In partnership with Director, Social Media, elevate and evolve organic social and paid media, continuing to meet a high standard of creativity, innovation and brand cohesion. Website & App: Manage day-to-day website and app consumer-facing merchandising as well as posting/uploading content (photos, videos, metadata, comments) with attention to detail and QA. Perform quality assurance (QA) for video episodes and review captions. Memberful / Patreon, Discord, livestreamed video, media players (such as JW Player), Monday.com, and website publishing. Website/app technical support handled by Associate Technical Project Manager. Content Marketing: Identify key moments from video content for short video clips for membership and social platforms. Ideate and occasionally create graphics for website/email/social platforms. Develop content strategies leveraging new and library content to drive overall viewership. Calendar & Planning: Manage the Mythical Society content/posting release calendar and work cross-functionally with theO+O ecosystem to align and identify opportunities. Manage weekly and monthly Marketing plans that level up to overall program goals, and align with the wider Mythical Society team. Community Management: Monitor and moderate the Discord server, engaging with Mythical Society members, as well as moderate exclusive AMAs and livestreams. Lead community management by actively engaging and providing value to the subscription community, and ideating ways to provide further value to members. Monitor social channels for sentiment and react to fan feedback. Organize and lead user-generated-content activations to build community and boost brand awareness Customer Service: Assist members/customers via email, Discord, social media comments, and website comments. Develop and maintain a customer support/FAQ responses guide. Lead meetings/interactions with external customer support team. Assist with customer service concerns or refer issues raised on Discord and social media to appropriate contacts. Assist in managing questions regarding our quarterly collectible items. Most customer support requirements are handled by an external customer support team. Analytics: Track monthly KPIs in partnership with Mythical Society stakeholders to develop analytics expertise. Provide performance-based insights and proactive recommendations to key stakeholders to optimize campaigns, creative and tactics. Be an effective problem-solver and strategic thinker to translate business goals and challenges into compelling marketing campaigns and community activations/promotions Maintain knowledge of competitor strategies, industry trends, and new product features to ensure Mythical stays on the forefront of digital trends Requirements: 3+ years digital marketing, DTC subscription marketing or related marketing experience Thorough understanding of managing organic social, community management and paid marketing agencies Hands-on experience managing email and SMS marketing, including customer segmentation, customer journeys and email analytics Ability to manage multiple projects simultaneously while remaining highly organized and detail-oriented Adapts to existing processes seamlessly while introducing key workflow efficiencies to improve productivity. Excellent work ethic, and a proactive and positive, can-do attitude Strong written and verbal communication skills Experience with copywriting Thorough understanding of Google Suite of apps (Drive, Docs, Sheets, Slides, GMail,Forms and Calendar), as well as being overall tech savvy