Marketing Manager

Marketing Manager (Remote) – LionHead Digital

LionHead Digital is a fast-growing digital marketing agency helping law firms across the United States dominate their markets through advanced SEO, paid ads, and AI-powered strategies.

We're looking for a Marketing Manager who will lead our Paid Media team while taking full ownership of our Google Ads and PPC campaigns—with one clear mission: drive consistent, qualified leads for our clients at controlled costs that produce real, measurable results.

This role is more than managing budgets and clicking buttons. You'll lead the Paid Media team, coach and develop team members, improve processes, and serve as the performance engine behind our clients' paid media success—building smart campaign structures, optimizing relentlessly, and owning every metric from CPL to conversion tracking accuracy. You'll work closely with Client Success, SEO, and Web teams and report directly into fulfillment leadership.

What You'll Do

• Own PPC Strategy & Campaign Setup: Take full ownership of paid media once a client is fulfillment-ready—reviewing goals, budgets, and market conditions to build campaign structures aligned with services, locations, and search intent.
• Team Leadership & Management: Lead, mentor, and support the Paid Media team to ensure campaigns are executed efficiently and achieve performance goals. Conduct regular one-on-one meetings, provide coaching and feedback, prioritize workloads, remove roadblocks, and foster a culture of accountability, continuous learning, and high performance.
• Account & Asset Validation: Validate access to Google Ads, GA4, GTM, conversion tracking, and landing pages before launch—flagging gaps and coordinating fixes with Development, SEO, or Operations before a single dollar is spent.
• Campaign Launch & Optimization: Launch campaigns on approved timelines, monitor performance daily during early phases, and continuously optimize keywords, match types, ad copy, bids, budgets, and negative keyword lists to hit CPL and lead quality targets.
• Performance Monitoring & Reporting: Track and analyze spend, CPL, conversions, CTR, and Quality Score—maintaining accurate dashboards, identifying underperformance early, and providing clear action plans to improve results.
• Cross-Team Coordination: Collaborate with Client Success Managers for client context, SEO and Content for keyword alignment, Web and Development for landing page improvements, and Operations for capacity planning and prioritization while ensuring clear communication across teams.
• Internal PPC Campaigns: Plan, launch, and optimize LionHead Digital's own Google Ads campaigns for lead generation, recruiting, and brand initiatives—applying the same quality standards used for client campaigns.
• Process Adherence & Improvement: Follow and improve documented PPC SOPs, maintain clean account structures and naming conventions, and propose enhancements to campaign frameworks, QA checklists, reporting templates, automation rules, and team workflows.

What Success Looks Like (KPIs)

• CPL consistently at or below target across all active accounts.
• Lead volume delivered reliably month over month.
• Zero broken conversion tracking across client accounts.
• Campaigns launched on time with no setup delays.
• Reduction in wasted spend through disciplined negative keyword management.
• Strong client satisfaction scores related to paid media performance.
• Internal PPC campaigns hitting CPL and conversion benchmarks.
• Paid Media team consistently meeting quality, productivity, and delivery expectations.

What We're Looking For

• 3+ years of hands-on Google Ads / PPC management experience (agency experience strongly preferred).
• 2+ years of experience leading or managing a Marketing, Paid Media, PPC, or Digital Marketing team.
• Proven track record managing multiple accounts with measurable, documented results
• Deep expertise in campaign structure, bidding strategies, keyword match types, and Quality Score optimization.
• Strong command of conversion tracking, GA4, GTM, call tracking, and CRM attribution
• Experience managing budgets responsibly and optimizing for spend efficiency.
• Ability to analyze performance data, spot trends, and translate insights into clear action plans.
• Strong leadership, coaching, communication, and documentation skills—you keep projects, people, and processes organized and accountable.
• Experience collaborating cross-functionally with SEO, Web, Content, Client Success, and Operations teams.
• Up to date on Google Ads platform changes, AI tools, policy updates, and PPC best practices.

Compensation & Perks

• Competitive pay range: $40,000 to $52,000 annually, based on experience, with performance-based bonuses tied to CPL targets, lead volume, team performance, and client retention.
• Direct reporting line to the Director of Client Services and participation in the agency's leadership team.
• Paid time off and holidays for a healthy work-life balance.
• Employee of the Month recognition.
• Access to premium training, certifications, and industry conferences.
• Work-from-home flexibility.
• A collaborative, high-performance team that values results, efficiency, leadership, and continuous growth.

Ideal Candidate Profile

Experience & Skills

• 3+ years managing Google Ads campaigns, preferably in a marketing agency serving multiple clients simultaneously.
• 2+ years leading, mentoring, or managing a Paid Media, PPC, or Digital Marketing team.
• Deep hands-on expertise in Google Ads campaign structure, bidding strategies, match types, ad copy, and Quality Score optimization.
• Strong working knowledge of GA4, GTM, conversion tracking, call tracking, and CRM attribution.
• Proven ability to manage multiple accounts, hit CPL targets, and scale campaigns profitably
• Demonstrated ability to coach team members, improve processes, and drive accountability across a marketing team.
• Exceptional attention to detail. You catch tracking gaps, budget pacing issues, and underperforming ad groups before they become problems.
• Comfortable working cross-functionally and communicating performance data clearly to both technical and non-technical stakeholders.

Why Join LionHead Digital?

We’re building the most advanced law firm marketing system in the country. At LionHead Digital, you’ll own the fulfillment engine that drives client success and long-term growth. If you’re ready to lead teams, build scalable processes, and make client retention your mission, this role is for you.

👉 Apply today to join a results-driven agency where your leadership directly impacts our clients and our future.