Job Description Position - Marketing Manager Exp - 3-4 yrs Location - Hyderabad (Hybrid — 3 days office, 3 days remote) Notice Period - Immediate Joiner- 15 days Skills - Marketing, Content, Growth, Social media, end to end marketing, Canva, AI Tools, Video editing (reels, YouTube shorts), Paid campaigns (Meta / Google / YouTube) , Telugu and Hindi/English About the Role: We are looking for a hands-on marketer who can understand the kirana customer, develop creative campaign ideas, test them in the field, and execute winning concepts . Key Responsibilities: Research kirana retailers, customer behaviour, competitors and market trends. Develop campaigns to drive app installs, first orders and repeat usage. Test ideas through small field experiments and measure results. Create banners, videos, WhatsApp and social media content using Canva & AI tools . Develop engaging content in Telugu, Hindi/Hinglish and English . Track campaign performance and optimise based on insights. Maintain creative assets, templates and campaign learnings. Requirements: 2–4 years of experience in marketing, growth, content or social media. Experience owning campaigns/projects end-to-end. Strong creative, research and analytical skills. Good understanding of marketing metrics and campaign performance. Strong Canva and AI tool skills. Comfortable with field visits and customer interactions. Fluent in Telugu & Hindi/English ; good English communication. Portfolio of real work is essential. Good to Have: FMCG, retail, kirana, B2B, ONDC or app marketing experience. Video editing/Reels/YouTube Shorts. Meta/Google/YouTube paid campaign experience. Vernacular copywriting.
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