Marketing Manager - Avassa

Avassa is a Swedish scale-up providing a leading edge-computing platform that enables organizations to deploy, manage, and scale edge applications and Edge AI workloads with ease. Edge computing is one of the fastest-growing technology markets, offering significant opportunities and complex challenges at the intersection of cloud, software, and industrial digitalization.

Recognized by Gartner as a Cool Vendor in Edge Computing, Avassa works with some of the world's largest industrial and retail companies. With a solid product, a growing customer base, and a rapidly expanding market, we are now accelerating our sales and marketing efforts to take the next step in our growth journey.

To support this expansion, we are looking to hire a hands-on Marketing Manager, who possesses a mix of tactical experience and strategic thinking to our Stockholm office.

About the role

In this role you will help strengthen Avassa's market position and support our continued growth. Working closely with sales and product teams, you will develop and execute B2B marketing initiatives that clearly communicate our value proposition, build awareness, engage target audiences, and generate qualified sales opportunities. We are looking for someone who combines strategic thinking with creativity, and who enjoys exploring new ways to reach and influence target audiences beyond traditional inbound marketing activities. This role reports to the Head of Sales and Marketing.

About you

You enjoy the variety and pace of a startup environment, where priorities evolve and opportunities emerge quickly. You are curious to learn about new technologies and the business challenges our customers face.

Working closely with a team of industry-leading technologists, you are passionate about understanding customer needs, market dynamics, and industry trends. You combine analytical thinking with creativity to identify and engage potential customers through the channels and formats that matter most. Rather than relying solely on traditional marketing activities, you continually seek new and effective ways to build awareness, create customer engagement, and generate measurable sales opportunities.

Most importantly, you are a collaborative team player who enjoys getting things done. In a small team, everyone contributes beyond their formal responsibilities, and you are equally comfortable shaping strategy and rolling up your sleeves to execute.

Your responsibilities will include:

Own and manage Avassa's marketing budget and relationships with external partners, including marketing agencies and contractors.
Plan, execute, and optimize marketing programs and campaigns to achieve business and marketing objectives.
Manage and continuously improve our marketing technology stack, tools, and platforms.
Partner with sales leadership to define and execute Avassa's participation in industry events, conferences, webinars, and other demand-generation activities.
Collaborate closely with sales and product management to develop compelling messaging, content, campaigns, and lead generation initiatives.
Continuously improve and scale Avassa's marketing capabilities, identifying and adopting new tools, channels, and best practices that strengthen our market presence and growth.

Requirements

Required

Strategic and practical experience from growing a B2B software product globally.
Excellent communication skills and a talent for translating customer and market insights into effective messaging and campaigns.
An experimental and analytical mindset, with experience using data, testing, and KPIs to continuously improve results.
Proven ability to lead cross-functional projects and build alignment across sales, product management, and executive stakeholders.
5+ years of experience in B2B marketing, ideally within enterprise software, cloud, networking, infrastructure, or related technology sectors.
Bachelor's degree in Marketing, Business or equivalent experience.
Fluent in English.
Self-driven, adaptable, and comfortable working in a fast-growing company where priorities and opportunities evolve over time.
A genuine interest in technology and a willingness to learn complex technical concepts.

Preferred

Familiarity with industrial technology, retail technology, cloud-native platforms, AI, edge computing, IoT, or related domains.
Additional European languages are a plus.

We care more about attitude, curiosity, and the ability to learn than ticking every box above. If you're excited about the opportunity but don't meet every requirement, we'd still love to hear from you.

About Avassa

Avassa is a privately held Swedish company founded in 2020 by a team who have built a string of successful startups. Avassa is well funded by Fairpoint Capital and Industrifonden and offers exciting global opportunities in a fast-moving market. Avassa offers a healthy work-life balance solution and a hybrid work environment, combining a remote workplace with our modern offices in central Stockholm.

Marketing Manager