Marketing Manager

Company Description Prisum Healthcare is a pharmaceutical distributor active in Romania, Greece, Turkey, and other international markets. The company distributes well-known health and wellness brands such as Himalaya, Vitabiotics, and Bio-Kult, as well as plasma derivatives from CSL and Biotest. Prisum Healthcare focuses on delivering high-quality products that support the health of both consumers and patients. The organization values reliability, ethical practices, and strong partnerships with healthcare providers and retail channels. Team members join a growing, regionally diverse business with opportunities to contribute to impactful healthcare solutions.

Role Description This is a full-time Marketing Manager role based in Bucharest, Romania, with a hybrid work arrangement that combines on-site collaboration and work-from-home flexibility. The Marketing Manager will plan and execute marketing strategies for Prisum Healthcare’s portfolio of pharmaceutical and health brands across multiple markets. Day-to-day responsibilities include developing and managing marketing campaigns, coordinating digital and offline promotional activities, and overseeing brand positioning and messaging. The role involves analyzing market trends and customer insights, managing marketing budgets, and monitoring campaign performance to optimize return on investment. The Marketing Manager will collaborate closely with sales, regulatory, and distribution teams, as well as external agencies and partners, to ensure consistent and compliant brand communication.

Qualifications

• Experience in marketing strategy and campaign management within pharmaceuticals, healthcare, FMCG, or related sectors.
• Strong digital marketing skills, including social media, online advertising, and content-driven campaigns.
• Ability to analyze market data, define customer segments, and translate insights into actionable marketing plans.
• Proficiency in brand management, including developing positioning, messaging, and visual guidelines.
• Solid project management capabilities, with experience coordinating cross-functional initiatives and external agencies.
• Excellent written and verbal communication skills in English; Romanian language skills strongly preferred.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced studies are an advantage.
• Demonstrated ability to work in a hybrid environment, manage priorities independently, and meet deadlines.
• Familiarity with pharmaceutical or healthcare regulations and ethical promotional practices is a plus.
• Strong interpersonal skills, with a collaborative approach and the ability to build effective relationships across teams and markets.